The Growth and Popularity of the Covet Fashion App

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If you haven’t yet heard of the Covet Fashion App, then you’re in the right place to do so. This amazing new game has had an incredible impact on consumers and we believe that it will continue to amass tremendous popularity with fashionistas of all ages. This brilliant new app which targets younger women focuses on fashion titles and offers an app that is slightly off the beaten track of pure gaming and has a stronger bend towards interactive fun.

What is the company and who are the founders?

The name of the company that is responsible for bringing the Covet Fashion App to life is Crowdstar. Crowdstar is a mobile and social gaming startup business. They have their focus upon providing titles which are fasion focused and younger women are their target audience. Their newest app features the use of an interactive clothing catalogue. Players start out with a virtual mannequin and layer clothing upon it.

CrowdStar was founded in 2008 and is backed by some impressive investors who believe in the product and its’ potential. Jeffrey Tseng is the co-founder and CEO of the company and he brings experience and knowledge of practically all areas of the business. This put him in the optimum position for choosing the best possible staff for employment at CrowdStar.

The Covet app was released in 2013 and blends fun with real life because it gives users the opportunity to purchase high fashion clothing and accessories from designers including Halston Heritage, Rebecca Minkoff and Cynthia Rowley. One of the most appealing features of the app is that players can compete against other users to win prizes. These include getting style advice from major celebrity fashion stylists and also winning real fashion merchandise.

How the app is used

The Covet app has been designed and optimized for use on iPhones and iPads. It can be played across several different platforms which include iOS by Apple, Microsoft, Amazon and Google Play. It is laid out much like a regular fashion magazine. This isn’t their first game so they’ve had some time to perfect it. Earlier games include Social Girl and Top Girl. These apps focused mostly on the creation of virtual looks and dressing up. They were excellent precursors to the Covet app because unlike the other two, users can actually purchase items for themselves, or better yet, win merchandise for beating their competition.

Users may purchase virtual money to purchase items for a very low rate that is comparable to a penny on the dollar for the exchange. The app is more like virtual reality than it is a game. The CEO of Crowdstar is fine with this and it is actually their intention to keep it more true to life. This is the best way to convert users to buyers who purchase high fashion clothing and accessories because they may be so impressed with the virtual items and the styles that they create that they want to recreate them in their own reality.

Funding for CrowdStar

Crowdstar is securely backed by a group of impressive investors which includes Tencent, NHN, Facebook, Time Warner and Intel Capital. They’ve formed global partnerships with many of their investors. This move has helped to solidify their financial infrastructure making it possible to focus upon the product along with marketing strategies versus frenzied fundraising campaigns.

The total funds raised by Crowdstar stands at forty six and a half million dollars with the most recent round bringing in twelve million. The funds are rolling in and there is a feeling of financial stability in the air. The high confidence in the product potential will keep investors handy as needed so there won’t be a reason to worry about the company or the app going away any time soon. They’ve already experienced success with other gaming apps that they’ve launched and we see no reason to believe that this new and slightly different app will be different. The future is looking bright for CrowdStar and for the Covet Fashion app as well.

What to expect when you play

If you’re a lover of fashion and have a tendency for displaying an occasional shopping obsession, then you’ll need to pace yourself because from what we can assess, it sounds like a potentially addicting app. You’ll want to keep in mind that the fun and games of playing with virtual money with this application can quickly turn into a shopping frenzy in real life. Here you’ll have the opportunity to discover both established and new brands in the fashion industry. You have the ability to create new outfits and styles and with just a little creativity, you may end up building a fashion wardrobe that you simply cannot live without.

After you’ve created your very best fashion styles, you’ll cast your vote for the best creations and so will everyone else. This will also give you the chance to discover just how talented you are. The fashions with the most votes are awarded prizes within the game and to earn starts towards free merchandise and tips.

The Covet Fashion app has simply gives you the perfect opportunity to play with friends or meet some new ones.

Final thoughts

Crowdstar has done it again with their newest gaming app that is aimed towards young women who have an interest in fashion and the act of creation. By simply downloading the app there is promise of hours of enjoyment and finding the perfect styles, clothing and accessories in virtual space. The fact that these can be converted into reality makes it all the more special. We see this app going far and fully expect to hear about its’ successes to continue for some time. The Covet Fashion app came on the heels of two similar apps that acted as preparatory tools for the new one that now allows women to take their flair for fashion one step beyond, and this is to actually purchase the items that they find irresistible. Bravo to the talented staff of Crowdstar for their brilliance.




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