The merging of rapidly advancing technology and the massive expanse of the internet is changing the way that companies interact with consumers and how business is conducted on a global level. The global economy has also produced a highly competitive environment that challenges business to consistently use innovative strategies to engage their target audience. There are several platforms that literally use the internet and technology to boost the performance of the ads that they run for their clients. One company that has proven to be highly effective in doing this is Dabbl.
Dabble is the latest of what is known as offer sites, which is an extension of the CPA (cost per action) model in which consumers can gain points and rewards for participating in a vast array of offers. Normally, a CPA offer tends to be exclusive to one product or brand, while offer sites allow visitors to visit the site and participate in any number of offers that are presently open. Each offer has a specified reward for completing the interaction.
Dabbl emerged in August 2015 and was backed by Bauer Media. The goal of the site is to offer rewards to consumers for ad interactions. Basically, consumers can earn rewards for engaging live advertisements. Provides discount vouchers for some of the United Kingdoms most prestigious spas, restaurants, activities, and products in order to produce exposure for their client base.
The platform is in the process of launching its new look and brand in December 2017, and so visitors may find that things are not working the way they normally work, but that should change in the upcoming weeks as the new intuitive platform is launched next month.
Dabbl started out as a user-controlled internet radio broadcast network that was launched on DAB Digital Radio and ran from its headquarters in Cardiff on a 24-hour per day basis. In London, it ran from 7:00 p.m. to 6:00 a.m. each day. The programming for the show was selected by the participating members of the site’s VIP Service.
Dabble was founded by Mark Ackred and Martin Slaney in 2015 and the company is consistently evolving in what it offers to its subscribers.
As with CPA offers, the rewards are dependent on the completion of a specified cycle of interaction. This interaction can be succinct in nature only requiring the subscriber click on the ad, while other offers will require further interaction by the user. For instance, the user may have to offer their email address and other contact information in order to complete the cycle. Any offers that are not completed will not earn rewards points and the discount voucher promised through the offer.
It is also worthy of noting that one a subscriber leaves an offer without completing it, they will have to start from the beginning when they return to the order.
While subscribers to the site will be able to earn vouchers to some of their favorite restaurants, spas, retailers, and more, the clients that Dabbl represents will also benefit from the interaction as their brand gains increased exposure. In many instances, the clients that are running the ads supported by Dabbl will not be interested in converting ad interactions into sales as they are about increasing brand awareness and building trusting relationships with their customer base. Building relationships with consumers is what supports longevity in a highly competitive market. Getting new customers is great but keeping those customers over the long-term is the pinnacle of marketing and branding success.
Dabbl ensures that their client’s ads are viewed repetitively through the voucher offer program. There are people who love to click on ads and would gladly do it for free, but when you offer them all types of discounts, you are really sweetening the point and making it irresistible.
You can view Dabbl as being an advertising broker that specializes in guaranteeing the company launching the ad that their ad will be viewed a certain number of times over a particular period. In addition to driving targeted traffic to their site to interact with the ad offers, they will likely outsource some of the work to CPA affiliate platforms who use affiliate marketers to drive traffic to specific offers. Dabbl is just the beginning of a trend of business using special offers to support ad viewership.