Family First. Always. Even When It Comes to Business

In my world, nothing comes before family. Ever. Long before I define myself as a creative starter and driver of businesses, I am a mother, wife, daughter, sister, cousin, friend, board member and volunteer. We each have our own custom labels that simultaneously define our connections. Hopefully they also define how we make choices.

Some business leaders claim that business is business and no place for emotion, personal issues or other spillover from the rest of our lives. I disagree. I am a whole person and I hire whole people. The highest achievers on our teams are consistently those who live rich, full, messy and even complicated lives. These people “show up” and squeeze the most into each day in order to get the most out of every moment.

As an entrepreneur, I’ve always worked hard to make room for the whole-life obligations and demands of those with whom I work because it feels right—and it is right.

I was 12 when both of my grandparents were in critical condition in the ICUs of two different hospitals while my dad was at a third hospital, undergoing a tricky cardiac test. To avoid her supervisor’s wrath, my mother went to work that day, staying until the last extended day child was picked up after six. That afternoon after school, my brother and I rode the bus to the hospitals to bounce between waiting rooms until she could get there. We were too young to be allowed into the ICUs, but we could listen, watch and use the pay phone if need be. We stood watch in my mother’s stead.

Even then I knew something had to be wrong with this pressure we all had accepted; it felt so wrong. She needed to be with her family, yet she felt so unable to do that. We understood that Mom never left work because she couldn’t. This was just one of many times I watched my mother struggle to choose work first, no matter what.

As an entrepreneur, I’ve found that putting everyone’s family first is always the right priority. It removes anyone’s ability to hide behind real or fictitious work obligations as a reason not to show up for family.

As the entrepreneur in charge, I set the tone. Each individual makes his/her own family decisions. In today’s world, there are many different ways to make a family. As a result, to be effective, a family-first model must be free of judgment or comparison. When someone on our team received an urgent text during a complex client call, he popped his ear buds on and seamlessly continued the call from his car as he dashed off to pick up Eddy. A very busy terrier pup, Eddy had gotten so many pink slips from doggie day care that immediate expulsion was the only logical next step after his latest doggie-playground infraction. Eddy’s inconvenient antics are as important a family matter as another team member’s need to move her grandfather from rehab to assisted living and back again, only on a weekday between the hours of 11 and 3. Pipes burst, kids get sick, and sometimes we get blizzards in April. Life brings us all sorts of family emergencies.

Once, someone on our team made a big deal about being too “slammed” at work to attend his son’s first kindergarten play. His little boy was playing a tree for hardly more than 14 seconds at precisely 2:20 pm and yet this manager couldn’t figure out how to be there for his family and get his work done? I heard about this after the fact and I knew he didn’t have a long future with us. It was not because he didn’t make his child a priority; that was his business; claiming to be too busy at work was ours and signaled deeper performance issues. He couldn’t manage his time or his work well enough to get to his own son’s pageant. How could he possibly make effective choices for the clients who hire us? He couldn’t and left us shortly thereafter.

As an entrepreneur, if you think that there is a time when family should not come first, think again. Chances are, you didn’t ask enough questions to get to the heart of the matter, which is where, of course—you will find family. First.

About the author:

At 14, Randi Brill announced she was going to be in charge of something and she’s been in charge of many creative “somethings” ever since.

Armed with a BFA in Graphic Design from Carnegie-Mellon University, $57 and a fierce drive to succeed, Randi launched her first design business—and many since. She simultaneous runs QuaraCORE, her thriving creative design agency in Chicago, and Teacher Peach, a top seller of classroom products and teacher gifts.

Currently in her role as Chief Creativity Lab Guru for QuaraCORE, Randi uses 99 powerful business Words of Wisdom (WOWs) with staff, clients, family, and friends to “create great results that help them soar.”

These WOWs have proven so effective, she’s authored a new book on the subject, 99 Creative WOWs for Business, to help new and striving creative entrepreneurs jumpstart their own entrepreneurial journeys. In addition to her “day” job, Randi is an avid speaker, radio host, author, and blogger—the latter activities occurring most often from 2 to 4 in the morning, when Randi is typically wide awake, busily creating her luck.

Randi will be contributing frequent posts and we look forward to many more WOWS coming our way!

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