Many large hotel chains offer programs to attract guests to stay at their locations while traveling. Incentives like free nights, room upgrades, and free parking are just some of the many benefits of signing up for one of these programs. Although the best rewards are available to those who travel most frequently, even casual travelers can benefit from a loyalty program.
One notable figure in the hotel industry is Hyatt. The Hyatt Hotels Corporation owns and operates several different brands of hotels and resorts. It currently offers a loyalty program called the Hyatt Gold Passport. However, in early 2017, this program will be replaced by an updated loyalty program called World of Hyatt.
World of Hyatt
This program is an updated and improved version of Hyatt Gold Passport, and will offer more rewards and versatility than its predecessor, as well as having an updated points system. This new program aims to provide superior benefits to the loyal guests of Hyatt hotels.
World of Hyatt will launch on March 1, 2017. However, existing Hyatt Gold Passport members will be able to continue gathering points until February 28. As well, these existing members can begin earning points towards the World of Hyatt program on January 1, 2017.
How it Works
There are 3 simple steps to using World of Hyatt. Firstly, and most importantly, guests can earn points that can add up to get them various rewards. These points are earned with each night spent at Hyatt hotels, as well as money spent in these resorts. Secondly, points can be redeemed for rewards that will save money and enhance the experience at Hyatt locations. Lastly, members can climb the status levels of the program to earn better and more diverse rewards.
World of Hyatt offers a simple and fair system of earning points that can later be redeemed for rewards. Essentially, points can be earned for every dollar spent at a Hyatt location. This includes booking hotel rooms, restaurants, spa trips, and much more. There are 5 base points awarded for each dollar spent, and bonus points can be earned by booking events and meetings at Hyatt resorts.
There are a great variety of rewards available to World of Hyatt members. Earning more points can lead to superior rewards and selections. Some of the benefits include free stays, free room upgrades, guaranteed availability, late check-out times, and even trips to the spa. Frequent travelers can save a great deal of money through this loyalty program. However, the updated status levels mean that there are many rewards available even to guests who travel less frequently.
There are three levels that members can achieve to maximize their rewards in addition to the base membership. The first level is called Discoverist. One status up is the Explorist. The highest tier of membership is called Globalist.
The Discoverist status can be achieved by most casual travelers fairly quickly. In order to reach this level, an individual must accrue 25,000 points (which equates to $5000), or spend 10 nights at a Hyatt location.
The Explorist status can be achieved with further stays at Hyatt hotels and resorts. It requires a point total of 50,000 (which equates to $10,000) or 30 nights spent at Hyatt locations.
The Globalist status is the highest tier, and is designed for frequent travelers to make the most out of their stays. It is the most demanding status, as guests will have to earn 100,000 points (which equates to $20,000) and spend 60 nights at Hyatt locations.
While it can take a great deal of time for infrequent travelers to climb to the highest tier of this program, it is designed to provide rewards for all members who frequent Hyatt hotels even occasionally.
This program not only updated the status levels and point system of the Hyatt Gold Passport program; it includes several additional benefits. For example, guests who stay at 5 different Hyatt brand hotels can earn themselves a free night’s stay. Hyatt owns over 10 different brands, so this is a useful benefit for people who have diverse travel destinations.
Comparison to the Hyatt Gold Passport
This new program is an updated and improved version of its predecessor. It provides guests with more rewards and options than the Gold Passport. Most significant are the new status levels and point system.
The Gold Passport featured only two status levels: Platinum and Diamond. This necessitated a higher standard for earning status upgrades, and offered less flexibility. With the World of Hyatt program, however, there are three levels that present guests with a simpler progression and greater variety of rewards.
The updated points system is a streamlined and improved way to ensure fair compensation for loyal guests. The Gold Passport included a requirement that was based upon the number of stays at Hyatt locations (a stay being defined as one check-in and out). This meant that guests who traveled less frequently but spent more nights in the hotels had to spend more to achieve the same results as frequent travelers who spent less nights. The World of Hyatt program eliminated this requirement, and simply bases the points system on nights spent at hotels and resorts, as well as money spent.
Additionally, there are some far better rewards available to the highest tier of World of Hyatt members. These loyal travelers will be able to enjoy benefits like 4 confirmed suite upgrades, free parking, and complementary use of lounges (or restaurants if there is no lounge at a given location).
World of Hyatt is an updated and improved version of Hyatt’s previous loyalty program, Hyatt Gold Passport. It will streamline the point system in order to ensure that all guests who frequent these hotels or resorts will be rewarded fairly. In essence, every dollar spent at these locations will result in 5 points towards the program.
The improved status levels mean that both occasional and frequent travelers can save money by signing up for this program. It is especially beneficial for those who travel most often, as the rewards for the Globalist tier are superb. A great deal of money can be saved by becoming a World of Hyatt member, and guests will enjoy even more options to optimize their stay while at a Hyatt location.