What You Need to Know about Google Chrome’s Native Ad Blocking Solution

Google is expected to turn on native ad blocking in Google Chrome on February 15, 2018. Something that should come as welcome news to those who are less than fond of ads but have never gone to the trouble of installing a third-party ad blocker for use when making use of Google Chrome. However, interested individuals should know that the native ad blocking in Google Chrome might not function the same as the ad blocking features that they are more familiar with.

For example, the feature will not be blocking all of the ads out there but rather all of the ads that fail to meet Google’s criteria for ads that are neither too intrusive nor too irritating. Furthermore, when Google Chrome blocks an ad for failing to meet Google’s criteria for what is acceptable and what is not acceptable, it will not just block said add but also all of the other adds that can be found on the same page, thus providing website owners with a lot of financial incentives to toe the line. Something that could have a noticeable positive impact on the Internet as a whole considering the sheer extent of Google’s influence.

Why Is Google Turning On Native Ad Blocking in Google Chrome?

The motives of Google for turning on native ad blocking in Google Chrome can seem a bit counterintuitive for people who are familiar with how much Google makes through its online advertising services. After all, if Google makes money off of ads, it has financial incentive to let ads through, meaning that turning on native ad blocking actually seems like it is working against its own financial interests on initial consideration. However, it should be noted that Google can see past its own short-term profits, in which case, the choice becomes much more understandable.

Simply put, Google wants to be able to make money off of its online advertising services. Furthermore, it wants to be able to continue making money off of its online advertising services for years and years to come. As a result, Google needs to avoid antagonizing the people who see online advertising, which in turn, means limiting their exposure to ads that are too intrusive and too irritating.

By turning on native ad blocking in Google Chrome, Google lowers the chance of Google Chrome users choosing to install third-party ad blockers that will block all of the ads out there on the Internet. In part, this will be because the native ad blocking will block the ads that bother them, thus eliminating the problem for them altogether. However, it should also be noted that there will be cases in which the Google Chrome user is still bothered by the ads but not enough for them to actually bother going through the time, the effort, and the expense needed to install a third-party solution for their problem. In both cases, Google gets what it wants, which is ensuring that it will be able to continue making money off of its online advertising services into the future.

With that said, it should be mentioned that turning on native ad blocking in Google Chrome can also help Google in other ways as well. After all, by blocking the most intrusive and most irritating ads in Google Chrome, Google gives the relevant parties strong incentive to follow its criteria for what is acceptable and what is not acceptable in this regard. In turn, it lowers the chances of intrusive and irritating ads to appear for people using other browsers, thus lowering the chances of them installing third-party ad blockers. As a result, while Google’s effort is limited to its own browser, the benefits of its choice will extend far beyond it in the foreseeable future.

Further Considerations

Summed up, Google has excellent reason to turn on native ad blocking in Google Chrome, which explains why it is making the choice to do so in the not so distant future. Furthermore, it is important to note that Google has made this announcement much earlier in 2017, thus enabling interested parties to learn about its rules as well as make the necessary changes to abide by time. In this manner, Google has ensured that it will not just please the consumers but also minimized the upset to the advertisers, who in turn, makes up their customers. Something that can be considered further proof of its sensible nature.


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