The Current State of Cloud Business Intelligence

There are quite a number of evidence that seeks to support the growth of Cloud Business Intelligence in 2018. For instance, it is projected that the 2016 adoption levels are going to double in 2018. In many companies that have shifted their Sales and Marketing systems to the cloud have stated that 90% of their workload in this department is going to be managed by Cloud BI. According to the Dresner Advisory Services study, Technology (54%), Financial Service (62%) and Education (54%) are the highest sectors to adopt Cloud BI.

When we talk about Business Intelligence, the Dresner Advisory Services defines its scope as one that includes reporting and query, data mining, Online analytical processing (OLAP), advanced analytics, dashboards for performance monitoring and end-user tools for ad-hoc query and analysis. To look at the current status of cloud BI, let us dive into what is currently ongoing.

Increasing adoption of Cloud BI:

Majority of the people who are considering to go for Cloud BI take it as an important part of their analytics. In the study that was conducted by Dresner Advisory Services, it was discovered that the mean level of sentiment reached 3.33 from 2.62 which is above the “important” level in a matter of a year. When you look at regions, the Asia-Pacific corridor has the strongest cloud computing proponents when you look at the adjusted mean of 4.2 which indicates “very important.”

Shifting of Sales and Marketing to Cloud BI:

The Executive Management and Sales and Marketing are the ones who take Cloud BI with importance in 2018. A key factor that is driving this growth is because both Executive Management and Sales and Marketing rely on front office apps that are cloud-based and are integrated with the cloud to generate data that is used to track the progress.

Retail& Wholesale, Technology, Financial Services & Insurance are the ones in need of Cloud BI:

According to the recorded levels of the importance of Cloud BI, the sector with the highest weighted mean interest of 3.8 in cloud BI was the Financial services. In organizations that deal with Technology, half of the respondents rated cloud BI as “very important,” or “critical.” When it comes to Retail & Wholesale fields, 90% of the respondents state that cloud BI is “important” to them. The least open industry to use Cloud BI is the Healthcare industry where business intelligence is not utilized.

Cloud Adoption in 2018 is doubling the 2016 adoption levels:

The respondents who use Cloud BI in 2018 rose from 31% to 49%. Within the same period, the percentage of respondents who had no plans of using cloud BI dropped from 38% to 19%, which is nearly half of the previous levels. This shows an increasing interest in adopting the cloud technology.

The leading department is Sales & Marketing in the current adoption of Cloud BI applications:

The next big sectors after Sales & Marketing to use Cloud BI are operations such as supply chains and manufacturing. BICC (Business Intelligence Competency Centers) comes second after Sales and Marketing. These two departments have goals that are time-constrained and are useful in contributing to the growth and achievement of the company.

Features that are mostly required in Cloud BI in 2018:

Real-time feedback on programs, key initiatives, and progress towards the objectives are needed in Sales & Marketing. Some of the most dominant features needed include the use of advanced visualization features and Dashboards. These features reflect the need for continuous real-time feedback on the objective that the team has set. Reporting, end-user data blending, and data discovery are the next tier of important features.

The rise of interest in the features of Cloud BI:

The manufacturing sector has the greatest interest in the ad-hoc query, dashboards, search interface, production reporting, and location intelligence. When you go to the education sector, they are more interested in advanced visualization, data mining, collaborative support for analysis of groups, data integration, data catalog, and end-user data blending. For the Financial sector, the respondents are interested in self-service and advanced visualization. Finally, the least interested sectors in any Cloud BI features is the Healthcare and the Retail & Wholesale industries.

The interest of connectors of Google Analytics for the Cloud BI apps:

Connectors and Salesforce Integration are the priority of Tech industries. In Education, they are more interest in connectors and Google Drive integration and MySQL. In the manufacturing sector, they are more likely interested in connectors to SurveyMonkey, Google Adwords. In the Healthcare industry, the priority is services in SAP Cloud BI and ServiceNow connectors.

Mark Angelo is the President of Yorkville Advisors, a global investment partner.


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