The world of advertising has become increasingly more intricate with the growth of the digital market. Very few people are able to keep up and truly excel with the demands and changes of time. One of those who have kept up with the pace is Lisa Harp. As Founder and President of advertising company Harp Advertising + Interactive, it’s literally her job to be ahead of the times. Here are 10 things you need to learn about this advertising giant.
She’s a grammar geek.
Lisa Harp will not let you off your copywriting so easy. Not a single dot or a misspelled word will get away. It helps that Harp is such a grammar geek because it shows just how passionate she is about what she does. Make sure you proofread your work a few times before you turn it in. Otherwise, Harp will be marking your errors red.
She’s a top CEO nationwide.
According to USA Today in 2017, Harp is ranked as #29 out of the top 50 CEO nationwide among companies that have up to 500 employees. That’s quite an achievement for a company that only has about 50 employees. While their numbers may be low, their output is tremendous. It goes to show just how much quality matters over quantity.
She’s Chicago chic all the way.
Harp graduated with her Bachelor of Science Degree in Advertising/Marketing from the University of Illinois in 1986. She also went on to receive her Master’s Degree in Advertising from the same university in 1987. Now, her company is headquartered in Chicago. She’s definitely giving back to the city that made her who she is now.
She’s a fellow.
No, Harp is not a jolly good fellow in that sense. As a matter of fact, Harp was awarded the Fellows Scholarship at the University of Illinois for her work and achievement in the field of study. She was the only national recipient for Advertising in 1987. That’s an understated achievement for someone that was just starting in the industry back then.
She’s definitely an expert.
If you ask anyone who’s worked with Harp, they will tell you about Harp’s expertise. While her company proposes professional branding and advertising work, what it doesn’t tell you is that you’re also getting the industry expertise of Harp. Harp knows branding and marketing like the back of her hand. And as she claims, by the time she’s done working with you, you’ll be able to sell your company to anyone in 5 seconds flat.
She’s a board member.
Harp serves as a Managing Member on the Board of Directors for Dolor Technologies. Dolor Technologies is a medical device company that was known for their drug delivery system called SphenoCath. It may be a step away from the advertising world, but Harp has played an important role in the company since it was founded in 2012.
She has impressive clients.
Just so you can understand how important Harp’s work truly is, you can just take a quick look into some of its most impressive clients. Harp’s company has worked with some big names including Citibank, Evian, New York Life, Sony, and Unilever. Some other companies she has worked with include Condor Airlines, American Greetiings, Illy Caffé North America, and Navistar International. These are just a few of many others, but you get the idea of the kind of work that Harp does with her company.
She’s a perfectionist.
It’s difficult not to be a perfectionist in the industry that Harp has in. You have to have a keen eye for detail and an acute sense of what’s going to hit and what’s going to miss in the advertising world. Harp happens to possess all these qualities, and the fact that she’s a perfectionist is what propels her forward to more success.
She’s been around since 1987.
Harp founded her company right after she got her Master’s degree. She’s been around in the limelight since 1987 and has since renamed and rebranded her own branding company into what we know now as Harp Advertising + Interactive. This is part of what makes her an industry expert. Having been around in the industry this long is a testament to how good her work is.
She likes cosmopolitans.
Actually, she likes them enough that they have a place in her LinkedIn profile. Harp happens to be an avid cosmopolitan drinker. Her favorite recipe? A bit of Cointreau, some Bacardi Limon, cranberry to top, and a dash of lime for the finish—that’s how Harp makes her best.