Three Women Making Waves in the $23 Billion Pet Food Industry

This year,  hundreds of retailers in the pet industry met in Las Vegas for the anticipated SuperZoo conference.  There, pet food manufacturers and pet treat makers had the opportunity to share their products with retailers who have the potential to make them a household name. The American Pet Products Association reports that Americans spend over $23 Billion dollars a year on pet food.  This number has only gone up over the past two decades, as more pet owners are willing to spend top dollar on their pet’s nutrition.

Is what we feed our pets really this important?

Retired veterinarian, Dr. Cathy Alinovi DVM says yes.  “I treated 80% of what walked in my veterinary hospital solely through nutrition, food changes.”  Now Alinovi serves as the President of Next Generation Pet Food Manufacturing Association, dedicated to representing pet food manufacturers committed to the absolute most integrity when it comes to their ingredients.  No smoothly worded labels that deceive pet parents or fancy marketing that hides the profit-driven truth that guides “most” large scale pet food manufacturers.

“The manufacturers represented by Next Gen have a target on their back, drawing undue attention from compliance agencies.  But these small batch pet food manufacturers are growing in number and growing by nearly 40% in revenue year to year.” says Alinovi,   “This is because pet parents are getting smart. They’re sick of seeing dogs die from food contaminations that are kept quiet through big money.   We’re making a dent in the industry but more importantly, we’re offering pet parents smart, safe, nutritious choices for their pets.”

Of course, finding pet food that is truly nutritious is easier said than done.  There’s a lot of misinformation out there, a lot of deception, and — of course — a lot of profit.

Susan Thixton  runs truthaboutpetfood.com, an advocacy group supported only by pet food consumers.  Here, she reveals not only the recalls, but also deceptive language used on labels, educates pet parents about how to choose pet foods that are safe and nutritious and also produces the PetSumer Report, which provides information such as country of origin of ingredients, quality of ingredients on over 4,200 different pet foods.

“Many pet foods violate federal law. Regulatory authorities call it ‘selective enforcement’ – but we don’t accept that.” says Thixton. “Consumers deserve to know what they are buying and deserve to know the product is safe for their pet to consume.”

Dr. Karen Becker, a proactive and integrative wellness veterinarian and media personality, is also making waves in the pet food industry.

“My goal is to partner with pet parents seeking to improve their pet’s overall health and vitality through wise lifestyle choices.” says Becker.

Of course, food is a huge part of how we impact our pet’s health, and pet owners are actively looking for better options. Unfortunately, “More and more pet parents seem to be getting quite fed up with the shady marketing practices used by pet food companies to promote their products” says Becker.

These three women are all working hard to educate pet parents and consumers and are making waves in a huge industry… simply by doing the right thing and encouraging others to do the same.


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Kevin Mayer
20 Things You Didn’t Know About Kevin Mayer
10 Reasons to Add Peer to Peer Lending To Your Portfolio
Maryellis Bunn
20 Things You Didn’t Know About Maryellis Bunn
David Einhorn
20 Things You Didn’t Know About David Einhorn
HSBC
What the New Digital Banking Platforms are Looking Like
Apple Card
10 Drawbacks About Owning The Apple Card
Do You Really Need to Save That Much for an Emergency Fund?
10 Recession Proof Dividend Stocks You can Lean On
20 Ways Technology is Watching You Without You Knowing
Blockchain
Five Companies Leading the Way in Blockchain Technology
airplane technologies
20 Technologies That Will Rule the World in 2020
Chatbots
The Growing Use of Chatbots in Customer Service
Los Angeles County Museum of Art Housed
The 20 Best Hotels in Los Angeles in 2019
The 20 Best Hotels in Sedona, Arizona
The 20 Best Things to Do in San Antonio for First Timers
Oceanside Municipal Pier in San Diego
The 20 Best Seafood Restaurants in San Diego
Best Ford Taurus Models
The 10 Best Ford Taurus Models of All-Time
Best Cadillac SRX Models
The 10 Best Cadillac SRX Models of All-Time
2016 Mercedes-Benz GLC Class
The 10 Best Mercedes GLC Models of All-Time
Best Cadillac Escalade Models
The 10 Best Cadillac Escalade Models of All-Time
The 20 Best Movado Watches of All Time
The 20 Best Gym Watches for 2020
Diesel Men's Master Chief Quartz Model DZ1206
The 20 Best Diesel Watches of All-Time
The 20 Best Skagen Watches of All-Time