Three Women Making Waves in the $23 Billion Pet Food Industry

Pet

This year,  hundreds of retailers in the pet industry met in Las Vegas for the anticipated SuperZoo conference.  There, pet food manufacturers and pet treat makers had the opportunity to share their products with retailers who have the potential to make them a household name. The American Pet Products Association reports that Americans spend over $23 Billion dollars a year on pet food.  This number has only gone up over the past two decades, as more pet owners are willing to spend top dollar on their pet’s nutrition.

Is what we feed our pets really this important?

Retired veterinarian, Dr. Cathy Alinovi DVM says yes.  “I treated 80% of what walked in my veterinary hospital solely through nutrition, food changes.”  Now Alinovi serves as the President of Next Generation Pet Food Manufacturing Association, dedicated to representing pet food manufacturers committed to the absolute most integrity when it comes to their ingredients.  No smoothly worded labels that deceive pet parents or fancy marketing that hides the profit-driven truth that guides “most” large scale pet food manufacturers.

“The manufacturers represented by Next Gen have a target on their back, drawing undue attention from compliance agencies.  But these small batch pet food manufacturers are growing in number and growing by nearly 40% in revenue year to year.” says Alinovi,   “This is because pet parents are getting smart. They’re sick of seeing dogs die from food contaminations that are kept quiet through big money.   We’re making a dent in the industry but more importantly, we’re offering pet parents smart, safe, nutritious choices for their pets.”

Of course, finding pet food that is truly nutritious is easier said than done.  There’s a lot of misinformation out there, a lot of deception, and — of course — a lot of profit.

Susan Thixton  runs truthaboutpetfood.com, an advocacy group supported only by pet food consumers.  Here, she reveals not only the recalls, but also deceptive language used on labels, educates pet parents about how to choose pet foods that are safe and nutritious and also produces the PetSumer Report, which provides information such as country of origin of ingredients, quality of ingredients on over 4,200 different pet foods.

“Many pet foods violate federal law. Regulatory authorities call it ‘selective enforcement’ – but we don’t accept that.” says Thixton. “Consumers deserve to know what they are buying and deserve to know the product is safe for their pet to consume.”

Dr. Karen Becker, a proactive and integrative wellness veterinarian and media personality, is also making waves in the pet food industry.

“My goal is to partner with pet parents seeking to improve their pet’s overall health and vitality through wise lifestyle choices.” says Becker.

Of course, food is a huge part of how we impact our pet’s health, and pet owners are actively looking for better options. Unfortunately, “More and more pet parents seem to be getting quite fed up with the shady marketing practices used by pet food companies to promote their products” says Becker.

These three women are all working hard to educate pet parents and consumers and are making waves in a huge industry… simply by doing the right thing and encouraging others to do the same.

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Beyond Meat
Is Beyond Meat Stock a Solid Long Term Investment?
eCommerce
20 Things You Didn’t Know About SendCloud
Dan Loeb
10 Things You Didn’t Know About Dan Loeb
Grant LaFontaine
10 Things You Didn’t Know about Grant LaFontaine
credit card
How Do You Pay Rent With a Credit Card?
Enjin Coin
What is Enjin Coin and Is it a Good Investment?
credit card
What is a Soft Pull Credit Card?
NFT
A Simple Guide to NFTs and Buying Them
Moraine Lake, Alberta
The 20 Best Lakes to Visit in Canada
Sorrisniva Igloo Hotel, Alta, Norway
The 10 Best Igloo Hotels in the World
Raging Waters LA
The 20 Best Water Parks in All of California
swimming hole
What is a Swimming Hole and Where Can You Find Them?
2022 Nissan GT-R T-Spec
A Closer Look at the 2022 Nissan GT-R T-Spec
2022 Infiniti QX60
A Closer Look at The 2022 Infiniti QX60
A Closer Look at the Rossmonster Baja
2022 Polestar 2
A Closer Look at The 2022 Polestar 2
Mondaine Official Swiss Railways Evo 2 Automatic Watch
A Closer Look at the Mondaine Official Swiss Railways Evo 2 Automatic Watch
Fromanteel Chrono Blu Blue
The Five Best Fromanteel Watches Money Can Buy
Bell & Ross
A Closer Look at the Bell & Ross BR 05 GMT
Bohen Mille Mer
Everything You Need to Know About the Bohen Mille Mer Debut
Michael Buble
How Michael Buble Achieved A Net Worth of $80 Million
Yelawolf
How Yelawolf Achieved a Net Worth of $4.5 Million
Christine Chiu
How Christine Chiu Achieved a Net Worth of $80 Million
Idina Menzel
How Idina Menzel Achieved a Net Worth of $16 Million