5 Things To Consider When Choosing The Right Video Conferencing Solution

Enterprises are always being pushed to innovate and improve, but advancing technologies, growing globalization and increasingly disparate workforces are pushing companies to rethink an infrequently discussed topic: their video conferencing technology. With research from Telework Research Network reporting that almost 50% of the US workforce now holds a job that involved some teleworking, an organizations’ ability to communicate safely and efficiently is more important than ever. Here are five things businesses must consider when looking at video conferencing technology:

Cloud-based business

As the cloud becomes more prevalent and integral to enterprise strategies, organizations are focusing on implementing solutions that provide a safe and seamless experience supported by a robust security posture offer greater value to customers. The ability to use cloud-enabled systems and devices drive greater efficiency across the enterprise. IT professionals are able to scale their operations with ease and manage resources with greater control. In fact, safeguarding customers’ data is of utmost importance with more people in 2019 differentiating brands based on their ability to protect sensitive information. Therefore, working with vendors that can offer a secure cloud-based approach removes the need for additional cumbersome network infrastructure, dramatically reducing costs, and ensuring applications and services remain protected.

The always-on economy

More enterprises are embracing unified video, voice, and messaging to enable employees to work flexibly and communicate instantly. The “always-on” approach has empowered employees to work more effectively to meet goals while achieving a better work-life balance that is often constrained by deskbound roles. The use of intuitively intelligent solutions helps organizations seamlessly collaborate through superior video conferencing, instant messaging, and reliable meeting room systems. The ability to save money on travel, reduce location-based overheads, and communicate seamlessly anywhere, and on any device is a great appeal for enterprises looking to drive greater agility and cost efficiency across their operations.


Legacy systems, outdated hardware, and complex communications are major inhibitors to commercial progress. With the need to drive profitability, leaders must embrace solutions that provide intuitive, intelligent functionality, and interoperability to deliver greater efficiencies – freedom to meet instantly, share safely, and collaborate across the enterprise. Future-proofing IT investment is essential to enable the workforce to use solutions that can smartly connect multiple third-party products and services, such as video conferencing, content sharing, scheduling, instant messaging, and meeting room systems. The ability to easily connect technology and people will help drive greater growth and open further opportunities to expand services to new markets.

Data intelligence

Data is the lifeblood of business. The ability to capture, share, analyze, and report data efficiently enables the workforce to make better decisions and accurately chart the course to future growth. The need to adopt solutions that can deliver meaningful real-time information in a clear and secure way helps organizations identify trends and capitalize on opportunities to increase profits. The deployment of integrated devices that provide deep insights into enterprise performance, user engagement, and technical efficiency, will help leaders better understand where their investments will be most effective. The more intelligent the ecosystem – the more benefits to the business. Whether it’s cloud-based apps or on-site meeting room systems, the capacity to monitor and maintain data effectively is the smartest way to work.

The code of confidence

The code for cracking complex communications is simplicity. This may seem obvious, but IT departments are struggling with a plethora of complex new software and hardware, which is placing further demands on their resources. Many devices and solutions launched on the market still lack the essential security features to mitigate the threat landscape. DevOps, NetOps, SecOps, and cloud architects are now having to work harder and in a more integrated way to ensure that upgrades and the adoption of new technology meet ISO standards. When standardizing new systems, the ability for solutions to integrate seamlessly with existing systems is an important consideration, especially with the view to scaling your collaboration requirements in line with business growth.

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