5 Ways Artificial Intelligence is Reshaping the Travel Industry

AI Robot

From booking flights, hotels and rental cars online at the lowest possible price to acting as a virtual assistant to help you plan a trip, there’s no question Artificial Intelligence (AI) has changed the way we travel. But how much is it doing to enhance or disrupt the industry from both a consumer and a travel agent perspective? Is it a good thing or a potential negative? I was curious so I sat down with Megan Harris, the Managing Director of SYZGY, which recently conducted a major AI study for a Q & A on the topic. Her answers below:

Q: How is AI changing the consumer travel experience?

A: “From the consumer perspective, AI in the travel industry is all about securing better travel experiences. AI makes booking travel easier, ensures travelers get the best price and helps them avoid inconveniences. AI, specifically machine learning, can make the whole experience more enriching through its ability to crunch data, see patterns, and recommend the optimal personalized experience–often in real time.”

Q: Do you have some examples?

A: “Sure, AI, for instance, has been embedded in the websites of online travel agents like TripAdvisor, Expedia, and Booking.com for a while. AI powers recommendation engines that consider a traveler’s previous choices and what other similar travelers have booked in making recommendations.”

Q: It’s also used with chatbots right?

A: “Yes! AI powers virtual travel assistants that act as travel agents and/or tour guides. Travelers use them to help plan their trips including transportation, hotels, restaurants, and attractions. Most often, these assistants take the form of chatbots but with the rise of voice interfaces like Alexa and Siri, travel assistants are starting to feel more “human” and less tied to a particular website or service offering.”

Q: Are there other places where AI technology is being implemented in the travel industry?

A: “Robots are finding their way to hotels and cruise ships and soon may even automate airport baggage claim. The Royal Caribbean cruise line introduced a robotic bartender, called the Bionic Bar, back in 2014. And Hilton famously unveiled its robot concierge, Connie, in 2016. Connie can provide recommendations for restaurants and attractions and information on hotels.  Travel insiders predict more robots and automation at the transactional points of a traveler’s stay—hotel check-in is one example—while retaining human interaction with others.”

Q: Wow that’s fascinating, but also quite a change for the industry?

A:  “True, combined with technologies such as virtual reality for onsite tours of destinations and lodging, travelers will be able to accurately and easily plan and enjoy their idea of a perfect vacation. There will be fewer surprises and a few less human service personnel along the way.”



Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

goPuff
20 Things You Didn’t Know about goPuff
Rafael Ilishayev
10 Things You Didn’t Know about Rafael Ilishayev
Capital One
The History of and Story Behind the Capital One Logo
Nvidia
The History of and Story Behind The Nvidia Logo
ETF
Should You Invest in the Indonesia ETF?
ETF
Should You Invest in a Poland ETF?
ETF
Should You Invest in a Venezuela ETF?
ETF
Which is the Right Sugar ETF For You?
Swanton Inn
The 10 Best Places to Stay in Olympia, WA
Top Five Reasons to Visit Four Seasons Resort Rancho Encantado Santa Fe
Nagoya Castle
The 20 Best Things to do in Nagoya, Japan for First Timers
Billy Frank Jr. Nisqually National Wildlife Refuge
The 20 Best Things to Do in Olympia, WA for First Timers
1937 Cadillac Phaeton 5859 2
What You Need to Know about Your Cadillac VIN Decoder
Cadillac Station Wagons
The Five Best Cadillac Station Wagons of All-Time
Why 1957 Was a Significant Year for Cadillac
Cadillac Brougham
Whatever Happened to the Cadillac Brougham?
TAG Heuer Carrera
A Buyer’s Guide For The TAG Heuer Carrera Calibre 1887 Chronograph
TAG Heuer Formula 1
The Five Best Tag Heuer Formula 1 Watches
TAG Heuer
The Five Best Tag Heuer Black Watches of All-Time
Breitling
10 Things That Sets Breitling Apart from Other Watch Brands
Jodie Foster
How Jodie Foster Achieved a Net Worth of $100 Million
Action Bronson
How Action Bronson Achieved a Net Worth of $10 Million
Billy Crystal
How Billy Crystal Achieved a Net Worth of $60 Million
Kenya Moore
How Kenya Moore Achieved a Net Worth of $1 Million