Zhejiang Geely Holding is a Chinese car brand that is predominantly focusing on the younger generation of drivers. The second car they will be creating is the Lynk & Co. 02 which they plan to launch across Europe in 2019.
The car manufacturer started selling the Lynk & Co. 01 in China last year and this new car is a coupe-like crossover alternative to their first car. The original car was only sold in Asia, so the launch of the Lynk & Co. 02 will be their first foray into the European car market. It is also rumored that this brand is planning to launch their cars in America. However, the manufacturers have yet to confirm if and when this will happen.
As of yet, they haven’t revealed the specifications of the Lynk & Co. 02, although it is believed that they will be similar to that of the 01. Geely and Volvo have developed a CMA modular platform that has been specifically designed for compact cars and it is one of these platforms on which both cars ride. Geely now owns Volvo, so the CMA platform is also being used in some of Volvo’s compact cars, such as the 2019 XC40.
The 02 will use a plug-in hybrid system that combines a front axle electric motor with a 1.5-liter inline-3 engine. The powertrain will also consist of inline-3 and -4 engines. Another possibility is that the car will use an electric powertrain.
Alan Visser, the boss of Lynk & Co., has recently spoken about the launch of the 02. He said that the initial plan for the European market is to focus on hybrid powertrains. He then went on to reveal that the cars sold in Europe will also be manufactured in the continent rather than in China. This information was further clarified by Volvo this week as they confirmed that they are building some of the cars for Lynk & Co. at their plant in Ghent, Belgium. At the moment, this plat is used to manufacture Volvo’s compact cars, such as the XC40 and the V40. They also manufacture the V60 small wagon that has an SPA platform base.
Lynk & Co. are using an unusual way of selling their cars as they are not selling them via traditional car dealerships. Instead, they plan to sell their cars from stores within shopping areas. Amsterdam is the chosen location for the first store the company is opening in Europe. This will later be followed by stores in London, Berlin, Barcelona, and Brussels.
Another difference between Lynk & Co. and other car manufacturers is that they are selling their cars at fixed prices. Other car brands generally offer a range of options and trim levels and this impacts on the price of the car. Lynk & Co. are offering no such options to those purchasing their cars. This car manufacturer is also considering offering ownership via a subscription scheme. This is a similar scheme to that recently offered by Volvo which is called the Care by Volvo program. To encourage buyers to consider purchasing their cars, Lynk & Co. have said that they will offer lifetime warranties. However, the exact details of this have not yet been confirmed.
As a new company, Lynk & Co. have taken even more measures to ensure they stand out against their competitors, many of whom are well-established brands. One step they have taken is to offer cloud services and connectivity. The modern buyer enjoys additional technological features and Lynk & Co. are certainly catering to that market.
They have promised that their cars will always be connected to the Internet. Some of the features with which their cars will leave the factory include V2V communication, an app store, and an open API. The vehicle-to-vehicle communication system will allow those with these cars to share relevant driving-related information, such as traffic conditions and where there are available parking spaces. This information will be available simply by touching the dash display screen.
The company has yet to reveal further specific details about the launch of their European car, but this will no doubt come closer to the launch date. It is likely the manufacturer is still completing the final details of this car. and planning their marketing strategy to ensure the car’s launch is a success.