If you want to know if a new car is hotly anticipated, take a look at what people are saying about it before the big release. If – as with the 2020 Rolls Royce Ghost – they’re poring over a handful of superficial details, there’s probably a fair bit of excitement building. It’s just one of the reasons the upcoming Ghost is a rather curious affair. Although it’s been talked about endlessly, we don’t know a great deal about it. And it’s not by accident either. Manufacturer BMW is a master of anticipation, an expert in the slow building of tension. Until recently, automotive fans had nothing but a few scant plans and potential specs to discuss. In mid-February, they finally got a glance at a test model of the Ghost and, it’s fair to say, hearts are a flutter.
A Sneak Peek at the New 2020 Rolls Royce Ghost
The follow up to the original Rolls Royce Ghost (announced in 2009) was photographed in transit in Germany, where it is believed part of the new model’s development and validation is occurring. It’s the first time the 2020 Ghost has been seen in public and the first opportunity for fans to scrutinize its shape, size, structure and design. As is customary for BMW and its unreleased models, the car’s exterior was wrapped in a camouflage disguise. This makes it difficult to confirm certain details, such as the shape of its front and rear lights. We don’t know what the exterior will look like on a superficial level, but we can pick up clues from its general shape.
Even with a heavy disguise, the shape of the 2020 Rolls Royce Ghost looks…classic. No surprises there then. It doesn’t look a million miles away from the original Ghost. However, there are some interesting details. For instance, the familiar three box sedan design is slightly smoothed over. The side mirrors appear to be a little sleeker, as if they’re tucked closer into the body of the vehicle. The small third window is slightly different in shape too, though the high belt line from the original Ghost looks to have been retained. The 2020 still has a rounded front with an elongated hood and (likely) identical coach door handles. These are compelling snapshots but, you’ve got to remember, they’re on a test car. We don’t know for sure whether BMW’s release model will look exactly the same as this one.
The Trouble with Early Announcements
So, we come back to the realization that we don’t know much about the 2020 Rolls Royce Ghost. We know exactly what BMW want us to know and no more: all clever marketing which ensures a rabid reception on release day. The trouble is, it’s not due to drop until, well, the year 2020, though we’ll probably get a better look at it before then. According to Yahoo News, the headlights and grille on the 2020 are a little bigger and the greenhouse is taller with a more sloped roofline. There are no photos of the interior, of course, so we can’t speculate as to those details. The likelihood is it will take inspiration from the recently launched Rolls Royce Phantom. In fact, we can confirm the new Ghost will be marketed as a more affordable version of the Phantom.
It’s an important detail because BMW has, arguably, struggled in the past to produce a car that occupies the space between a BMW and a higher end Rolls Royce. For many, the original Ghost has more in common with a BMW and does not fulfill that luxury Rolls Royce promise at a price slightly lower than its top end models.
Waiting for the Rolls Royce Ghost to Appear
It is known that the 2020 Ghost will sit on the Rolls Royce’s brand exclusive aluminium spaceframe platform aka the ‘Architecture of Luxury.’ It will boast the same twin turbo 6.7 litre V 12 engine as is currently in the Cullinan and Phantom models. Although, sources say it is likely to be more powerful than either of these cars. For now then, it’s a waiting game. There’s a good chance the 2020 Rolls Royce will get a more official unveiling before the year is out. Some believe it could be showcased as early as March, at an automotive event in Geneva. Whenever it drops, it’s going to cause a lot of hearts to melt among Rolls Royce fans.