A Closer Look at the Adidas Pokemon Collaboration

Adidas is continuing to team up with popular media franchises to produce branded footwear. The latest example is its new partnership with the long-running Pokemon franchise, which has produced what looks like an Adidas Campus bearing the images of the ever-popular Pikachu and Squirtle from Generation I of the Pokemon franchise. Suffice to say that the use of white leather for the shoe ensures that the Pokemon image pop out of their surroundings, thus making for a more impactful sight than otherwise possible.

What Can We Expect the Shoes to Be Released?

Currently, there is no way to tell when the Adidas Pokemon shoe will be released for interested individuals. Instead, people have offered speculation based on the big Pokemon releases that are coming up in the future, which is based on the presumption that the collaboration is meant to provide such a release with some hype for better numbers than otherwise possible.

In short, there are two big Pokemon releases that are coming up. First, there is the Detective Pikachu movie starring Ryan Reynolds, which is looking more promising than what most people would have expected based on its basic premise. In any case, said movie is coming out in May of 2019, meaning that there are some people who think that the shoe is coming out very soon for the purpose of meeting that deadline. Second, the next big Pokemon release would be the main games for Generation VIII of the Pokemon franchise, which will be called Pokemon Sword and Pokemon Shield. An exact release date hasn’t been revealed for said titles, but we do know that they are meant to come out sometime in late 2019, which presumably means months and months in the future. Theoretically, it is possible that the shoes will be released for the purpose of promoting those titles. If so, it means that they won’t be hitting the market until much later than under the other line of speculation. However, seeing as how the shoes don’t look like something that won’t be ready until months and months into the future, it seems safer to expect them to come out sooner rather than later when presented with these two options.

Regardless, it remains to be seen how the new Adidas Pokemon collaboration will work out. Certainly, the fact that Adidas is continuing to team up with various popular media franchises suggests that its initiatives in this regard have been fruitful enough for it to continue. However, past successes are never guarantees for future continuation, meaning that it is best not to assume that the shoes will succeed just because their predecessors bearing symbols belonging to other media franchises have. Still, the Pokemon franchise packs plenty of merchandising power in its own right, so that will presumably have an effect on the ultimate numbers as well.

Why Do Companies Team Up Anyways?

By this point, some people might be wondering why some companies choose to team up for these collaborations anyways. After all, collaborations tend to take a fair amount of time, effort, and other limited resources from both parties, meaning that they aren’t something that can happen without a serious commitment. As for why the relevant parties are willing to make such commitments, well, the answer is actually pretty simple and straightforward.

In short, there are very few businesses with products and services with universal appeal. Instead, most businesses have to settle for a limited swathe of whatever market it is that they are aiming at. Under the right circumstances, businesses can use collaborations to introduce their products and services to interested individuals who might not hear about them otherwise, thus providing them with a chance to secure future customers from these people. In other words, when Adidas and the Pokemon franchise team up to make a shoe, Adidas is using it as a chance to tap into the base of Pokemon fans while Pokemon is using it as a chance to appeal to Adidas customers. On top of this, it should be mentioned that collaborations can serve to generate hype as well, which can be critical for the sales of just about anything that is reliant on public perception.

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How Chad Hugo Achieved a Net Worth of $55 Million
Donna Dubinsky
10 Things You Didn’t Know about Donna Dubinsky
How Jim Thome Shifted from MLB Slugger to Business
Mike Petters Huntington Ingalls
10 Things You Didn’t Know about Huntington Ingalls CEO Mike Petters
Chase Slate
20 Benefits of Having a Chase Slate Card
chase sapphire reserve card
How to Get The Most out of Chase Sapphire Reserve Concierge
interest Rates
Understanding the Interest Rates Phenomenon
Why Microsoft (MSFT) is a Safe Dividend Stock for the Next 20 Years
Productivity 101: Why you Should Consider a Time Tracking Tool
Biosphere 2
Closed Ecological Systems: Can They Save the Future?
brain computer interface
How Close is Brain-Computer Interface To Being a Reality?
agricultural robots
What Are Agricultural Robots and How Will They Change the Future?
10 Reasons to Visit The Hispanic Society of America Museum & Library in New York
10 Reasons to Stay at the Ritz Carlton NYC, Central Park
american cut nyc
Why American Cut is One of NYC’s Best Steakhouses
New York Earth Room
10 Reasons to Visit the New York Earth Room
1961 Ferrari 250 GT LWB California Spider
A Closer Look at the $18.5 Million 1961 Ferrari 250 GT LWB California Spider
1954 Ferrari 375-Plus
A Closer Look at the $18.3 Million 1954 Ferrari 375-Plus
1964 Ferrari 250 LM Rear
Is the 1964 Ferrari 250 LM Really Worth $18.26 Million?
1966 Shelby GT350
The 20 Greatest Muscle Cars of All-Time
A Closer Look at the $3.6 Patek Philippe 1928 Single Button Chronograph
Patek Philippe Pink Gold Pocket Watch 1894
A Closer Look at the $2.29 Million Patek Philippe Pink Gold Pocket Watch 1894
Patek Philippe Perpetual Calendar Chronograph Wristwatch in Pink Gold
A Closer Look at the $2.28 Million Patek Philippe Perpetual Calendar Chronograph Wristwatch in Pink Gold
20 Things That You Didn’t Know About Breitling Watches