As one the most popular celebrities in youth culture right now, Travis Scott has a busy year ahead of him. In just a few weeks, the Houston-based rapper will be performing at the Super Bowl Halftime Show. His AstroWorld Tour is doing well too. Virtually every show is sold out until the end of May. He recently added shoe designer to his resume as well. In fact, the rapper and Nike are thick as thieves. They are already three silhouettes deep into their partnership and there are no signs of it stopping anytime soon. His first release, the “Cactus Jack” Air Jordan 4s, was quite successful. Now with news of the impending release of the Air Jordan 1’s, it’s looking as if he’s set to take over the sneaker industry once again.
The Nike/Travis Scott Collaboration
The rapper and the Jordan brand took the sneaker industry by storm last summer when they released the Cactus Jacks. These shoes were inspired by the Houston Oilers and their white, red, and blue colorway was a fresh take of one of the most iconic suit silhouettes in the Jordan collection. But, believe it or not, the upcoming Air Jordan 1 release is even more exciting.
Last year, news of the impending release came directly from Scott himself. The Houston rapper went on his social media pages to debut a special version of the Air Jordan 1 and it was all the rage. Since then, sneakerheads have been clamoring for any information they can get their hands on regarding the new take on the classic silhouette. Finally, we can shed some light on the matter.
These limited edition shoes will feature a “Sail/Dark Mocha/University Red/Black” color palette. This color scheme is intriguing but, it’s upstaged by a design detail. One of the most notable features on these kicks is the enlarged reverse swoosh on its lateral side. This particular concept has never been seen on a pair of Jordan 1s before. But, it’s so elegant, it’s guaranteed to be a hit among fans of this particular silhouette.
Additional Specs and features
Travis Scott came to bring it when he signed up to work with Nike. As such, he implemented a couple of subtle, little touches that add big impact to the shoe’s general aesthetic. Some of these notable features include:
- The belly of the logo disappears into the midsole and there’s a Cactus Jack logo behind the swoosh on the medial side
- The heel has a debossed face logo and the ankle reveals double-layered construction with sporty stitching on the outside. This design detail also doubles as a secret pocket for you to stash the things you want to keep close. You are only limited by its size and your imagination.
- The upper is constructed with tumbled leather and brown suede. This color/material combination is also found on the sides and toe box.
Travis Scott’s version of the Air Jordan 1 doesn’t alter the general look of the shoe that much. The only new feature is the backward Swoosh. But, it is the design choices that make a world of difference to this classic silhouette.
When you can get it
As of right now, the latest information about the Travis Scott Air Jordan 1 says that it will be released sometime in April. But because of the halftime show performance, it’s possible that the Jordan brand will use the SNKRS app to do a surprise drop. After all, that’s what they did with Justin Timberlake’s Air Jordan 3 last year. Still, this is just speculation. No one, except perhaps Scott and Nike, know for sure what will happen. For those looking to get a pair, whenever they come out, it’s important to note that an official price has not been announced. However, it’s safe to say that you can expect to pay more than the standard $160 price reserved for its retro counterparts.
The bottom line
Every time Nike and Travis Scott team up to come up with the new sneaker, sneaker aficionados drop everything to learn more about it. So far, they haven’t been disappointed and the pictures available of the Jordan 1s look like it won’t happen any time soon. All in all, these shoes are more than worthy to be a part of any sneakerhead’s collection. What do you think?