Despite the fact that the earth is comprised of roughly 70% water, it’s amazing how bottled water has become a billion dollar industry in today’s world. We all need to drink, after all, and bottled water is one of the most convenient ways to have water on the go. That being said, not all bottles of water are created equal. You’ll find the usual fare for a dollar or less on the drink aisle of a grocery store. But anything more than that is generally considered overpriced. Believe it or not, there’s one bottled water that surpasses the price of an average bottle by thousands? Say hello to Acqua di Cristallo Tributo a Modigliani. This gorgeous bottle of water is currently known as the Most Expensive Bottle of Water in the World according to the Guinness Book of World Records. The name alone sounds extremely fancy, but how fancy could water really get?
In the world of business and marketing, everything today is really all about product branding. Sure, the product may be just water. But to those who have created this bottled water product, what’s inside the bottle is more than “just” water. Every single bottle of Acqua di Cristallo contains water from three points on the earth. Part of it is sourced from springs in France, while the other part is sourced from springs in Fiji. Lastly, the third part of water in every bottle is sourced from glaciers in Iceland. The fact that these two places are thousands of miles away from each other is probably one of the reasons why this bottled water costs as much as it does. Next, you’d have to consider the bottle itself. Designer Fernando Altamirano designed every single bottle of Acqua di Cristallo Tributo a Modigliani. Altamirano is the CEO, owner, and founder of a design firm called Paolo di Verachi Studio. He’s most famous for also designing another expensive bottle. The Cognac Dudognon Heritage Henri IV is the most expensive bottle of cognac to this day. Altamirano’s bottled water designs are both elegant and luxurious. While there are a few different styles, the most expensive bottle comes in 750ml of 24k solid gold. The design and make of the actual bottles probably rack up the price of the water tremendously.
Lastly, the most expensive bottle of Acqua di Cristallo Tributo a Modigliani is pricey because every single bottle is actually sprinkled with 5mg of 23k gold. Aside from the luxury factor, that little sprinkling of metal might actually add to the alkalinity of the water—another selling point for this product. Some people have argued that alkaline water is better for drinking. That’s highly unlikely, but some people buy specific water brands because of that idea. If you’re willing to pay for a bottle of Acqua di Cristallo Tributo, be ready to shell some of your savings out. The most expensive bottle—the 24k solid gold—sells for $60,000. That’s more than what some people make in an entire year. If you find yourself thinking about finding a new job after reading that, don’t. There are only a handful of people that can spend that kind of money on a bottle of water. You also shouldn’t fret because the other styles of Acqua di Cristallo sell for a lot less money. You can buy a 750 ml bottle of this water brand without the solid gold exterior. It’ll cost you $3,600, which is still quite pricey, but at least it’s not $60k.
There are other bottles of Acqua di Cristallo Tributo a Modigliani that are far more affordable as well. The Ice Blue bottle, for instance, sells for only $285. The other designs in addition to the solid gold include gold matte, silver, silver matte, and crystal. All of these are cheaper than the solid gold bottle of water, and they all contain the same water mixture from France, Fiji, and Iceland. So far we’ve learned exactly why the $60,000 bottle of Acqua di Cristallo costs as much as it does. In addition to the 24k solid gold bottle, the water is also sprinkled with 5 mg of 23k gold. Also, the water itself is quite valuable because of its unique composition. The designer of the bottle is also an expensive designer, who happens to have a penchant for making the most expensive formats of average things. When you purchase an Acqua di Cristallo, you’ll also be paying for the presentation. Every single bottle of this brand of water comes packaged in a beautiful leather case. It’s perfect for displaying and perfect for collecting.
Whether or not you think that all the things that come with a purchase of Acqua di Cristallo Tributo a Modigliani are worth the pricetag, there is one other thing you’ll get that might be finally worth your attention. The company that sells Acqua di Cristallo donates 15% of all bottled water sales toward global warming causes. For a single $60,000 bottle of water, $9,000 goes directly toward the cause. If you think that 15% is not a lot, it’s more than many companies out there put towards a cause or any charitable efforts. Acqua di Cristallo Tributo a Modigliani may be the most expensive bottle of water out there, but at least this bottle has a purpose apart from satiating thirst. It does that plus more—it gives back. It’s a piece of art that showcases the most fundamental need of our existence: water.