Have you ever typed in a search query to find the Apple Store near you? Did you notice how many results popped up in your search? You would think that there would be only one universal Apple Store locator on the web, right? Wrong! So, why are there so many Apple Store Locators? There is a simple, yet powerful, answer to this question. Having a website with relevant content, services, and products is great, but if you can’t get traffic to the site, it will all be for not.
While refined and established business use paid advertisements to drive traffic to their site, there is one other way in which they receive traffic, and that is the arrival of organic traffic. Organic traffic is traffic that arrives by means other than paid mechanisms. The most organic manner in which a site receives traffic is through search engine results. A person searches Google, Bing, Yahoo, etc. and they get the results. These people will usually choose between the first three to four results listed on the first page.
Getting organic traffic is even more important for smaller startups and independent companies who don’t have the large budgets. The techniques used to increase a site’s rankings with search engines is collectively referred to as search engine optimization (SEO). SEO is becoming increasingly complex, but simply mastering one or two techniques can improve your sites rankings significantly. One of the most powerful techniques is to create direct links to sites that rank high. There are very few sites that rank higher than Apple.
By embedding an Apple Store Locator on your site, it will cause your site to show in searches for which the individual is looking for an apple store. If your site happens to offers something that the person may also be interested in, it is possible that they will click the link to your site. This is the direct benefit of having an Apple Store Locator on your site, but there is more.
Having an Apple Store locator does not only boost your site ranking for that particular search, but it will increase your overall site ranking — basically producing more ranking power for other keywords that may be more closely associated with what you offer on your site.
What makes the Apple Store locator so popular is how easy it is to add to your site. Back in the early days of the internet where everyone had to master HTML just to put up the simplest of sites, there are multitudinous tools that will allow the average person to throw up a site in minutes. Additionally, something like adding an entire site locator is as simple as copying and pasting some code on your site where you want the locator to appear. Some site owners will have a dedicated page for their Apple Store Locator; others will have the store search feature on every page on the site.
Regardless to how you display it, one thing is certain: embedding an Apple Store Locator on your site will not solidify your spot at the top of searches, but it will go a long way in moving you in that direction.
It is important to have the latest version of the locator on your site. Apple is constantly upgrading is tools, software, and programs and it will be important to have the latest version. You will need to check for new updates on a regular basis. Why is it so important to keep an updated version? First, many updates automatically make the previous version obsolete, which means it will not work properly. The last thing that you need is to bring people to your site for a tool that is not functioning properly. Second, search engines strive to drive traffic to sites that are relevant and high-performing. The bigger sites can crawl sites regularly to determine if there are mobile friendly, high-performing and that they function properly overall. If you are running outdated programs, it could hurt your ranking, which would be counterproductive. It does not take much time or effort to search for the latest version of the Apple Store Locator and upload it to your site, and the benefits make it worth it all.