Author: Beth Storz

Beth Storz, President/Innovation Process Consultant at Ideas To Go, has a rich history of helping companies and brands to be more innovative. She received her MBA at New York University's Stern School of Business. Together with Adam Hansen and Ed Harrington, she is co-author of the new book, Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward (Forness Press). For more information, visit www.ideastogo.com.