Bruce Borenstein, Author at Money Inc

Author: Bruce Borenstein

Most recently, I was VP of Global Sales for Nuheara - a leader in the hearing health industry with their award winning IQbuds. I also served as a member of their Advisory Board. In my first year I directed sales upward of $5 million. Since then company has built upon the IQBuds foundation introducing new products into the market. Previously, I held the position of President and CEO at AfterShokz. AfterShokz reinvented headphones with their bone conduction technology. I was responsible for all facets of their business including sales, marketing, operations, and finance. In their first five years I took the business from $0 to over $20 million. Some successful campaign that I directed included: an IndieGoGo campaign, a nationwide charity run partnered with the United Relay of America, and successful placement of product in over 4000 retailers world-wide. I am pleased to say that AfterShokz has continued to grow and develop to this day. Prior to AfterShokz, I was Executive Vice President of The Neat Company. Neat created proprietary software which integrated with scanners to digitize information on paper. This ground-breaking technology created an easier and more-efficient way for businesses and individuals alike to digitize financial documents. I was responsible for all sales - Domestic and International. I sat on the company’s Operating Committee that set company strategy and direction. Before joining Neat I was Principal and Sales Practice leader at North Riverside Partners a consulting firm specializing in assisting companies to gain market entry into the CE and Technology channel. Some clients included: Shure Electronics, Richardson Electronics, and Time Pilot. Also, I was Executive Vice President & Founder at Digital Innovations, the manufacturer of the SkipDoctor CD & DVD repair device, and President of Paston-Hunter Company a manufacturers representative agency. I have a BA in Political Science from the University at Albany and earned the CPMR designation at Indiana University. I served as a board member and past Chair of the Accessories Division of the Consumer Technology Association and am also a former member of the CTA Board of Industry Leaders. I currently am a trustee for the CTA Foundation and past winner of CTA's Small Business Executive of the Year Award. I’m an active CTA Mentor – a “pay it forward” program where experienced executives help startup companies get off on the right foot. I also co-authored the program “Let’s Talk Retail” – a primer for salespeople entering the retail channel for the first time. I have conducted numerous webinars and written several articles on selling and best sales practices.

Business

Open Your Network Savings Account

ByBruce Borenstein December 31, 2018January 24, 2020

Much has been written about networking, its importance in advancing our careers, expanding horizons, and elevating our connection universe. Most are familiar with such networking opportunities as meetups, exchanging business cards at trade and social…

Business

The Prosumer Path to New Product Ideas

ByBruce Borenstein November 15, 2018January 22, 2020

Entrepreneurs looking for products to bring to the market have a variety of ways to come up with product ideas. Some take the path of looking for a problem in search of a product solution….