Author: Bruce Borenstein
Most recently, I was VP of Global Sales for Nuheara - a leader in the hearing health industry with their award winning IQbuds. I also served as a member of their Advisory Board. In my first year I directed sales upward of $5 million. Since then company has built upon the IQBuds foundation introducing new products into the market. Previously, I held the position of President and CEO at AfterShokz. AfterShokz reinvented headphones with their bone conduction technology. I was responsible for all facets of their business including sales, marketing, operations, and finance. In their first five years I took the business from $0 to over $20 million. Some successful campaign that I directed included: an IndieGoGo campaign, a nationwide charity run partnered with the United Relay of America, and successful placement of product in over 4000 retailers world-wide. I am pleased to say that AfterShokz has continued to grow and develop to this day. Prior to AfterShokz, I was Executive Vice President of The Neat Company. Neat created proprietary software which integrated with scanners to digitize information on paper. This ground-breaking technology created an easier and more-efficient way for businesses and individuals alike to digitize financial documents. I was responsible for all sales - Domestic and International. I sat on the company’s Operating Committee that set company strategy and direction. Before joining Neat I was Principal and Sales Practice leader at North Riverside Partners a consulting firm specializing in assisting companies to gain market entry into the CE and Technology channel. Some clients included: Shure Electronics, Richardson Electronics, and Time Pilot. Also, I was Executive Vice President & Founder at Digital Innovations, the manufacturer of the SkipDoctor CD & DVD repair device, and President of Paston-Hunter Company a manufacturers representative agency. I have a BA in Political Science from the University at Albany and earned the CPMR designation at Indiana University. I served as a board member and past Chair of the Accessories Division of the Consumer Technology Association and am also a former member of the CTA Board of Industry Leaders. I currently am a trustee for the CTA Foundation and past winner of CTA's Small Business Executive of the Year Award. I’m an active CTA Mentor – a “pay it forward” program where experienced executives help startup companies get off on the right foot. I also co-authored the program “Let’s Talk Retail” – a primer for salespeople entering the retail channel for the first time. I have conducted numerous webinars and written several articles on selling and best sales practices.