Author: Connie Tang

As president of Princess House, Connie Tang gives entrepreneurial-minded women what they need to conquer the world of direct selling. Appointed as the company’s first woman President in 2012, as it approached its 50th anniversary, Tang is a proven global business leader. Under her direction, Princess House accomplished a total rebranding initiative that infused the company, its products and its business with the energy that propelled it to record-breaking results with 25,000 consultants across the U.S. and in Puerto Rico. The company also increased its leader base by 20% during her first year at the helm. Appointed as the company’s first woman President in 2012, as it approached its 50th anniversary, Tang is a proven global business leader. Under her direction, Princess House accomplished a total rebranding initiative that infused the company, its products and its business with the energy that propelled it to record-breaking results with 25,000 independent consultants across the U.S. and in Puerto Rico. The company also increased its leader base by 20% during her first year at the helm. Since joining Princess House, Tang has been named one of the 2014 Outstanding Top 50 Asian Americans in Business by the Asian American Business Development Center (AABDC), Inc. Also, under her direction, Princess House was named one of the Top 100 Women-Led Businesses in Massachusetts by The Boston Globe and the Commonwealth Institute in both 2015 and 2016. In addition, she was honored as one of The Most Influential Women in Direct Selling by Direct Selling News for three consecutive years. Tang is currently a member of the Executive Board of Directors for the Direct Selling Association and Direct Selling Education Foundation. Tang applies her in-depth understanding of the evolving, multi-cultural makeup of the U.S. and the power of Princess House to reach an increasingly diverse population. With a consultant and consumer base that is over 80 percent Latino, under Connie’s leadership, Princess House is uniquely positioned to take the lead in offering independent business opportunities to all women.

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