Cricket Lee is an entrepreneur and inventor, particularly noted for creating Fitlogic, a world patented commercial clothes fitting standard that includes size and shape applications. The technology was developed with more than 60,000 women's measurements, then refined through brick and mortar tests with retailers (Nordstrom, QVC, Macys), online and in designer boutiques. Consumer direct programs, customer service and global applications were studied, and proof of concept was completed through direct to consumer house brand LittleBlackPant after a year of testing . Fitlogic has garnered over 750 media exposures including Wall Street Journal cover story, New York Times, Chicago Tribune, LA Times, ABC News and segments on The Today Show.
During her career, Lee has done research, product development and created marketing campaigns for British Airways, PricewaterhouseCoopers, JCPenney, Ralph Lauren, Sara Lee Corporation (Hanes, Bali), Haggar Clothing Company, HSN, Warner Brothers, Ford Models and others. She created the first all-natural bath, hair and skincare line and invented pet jewelry—mentored by Stanley Marcus of Neiman Marcus. Lee oversaw marketing of Multiples by Sandra Garrett, with first year retail sales over $240 million. Lee holds 72 awards for creative excellence in advertising including a National Addy Award.