Author: Georg Richter

Georg is the CEO and Founder of OceanX a Los Angeles based commerce and technology that is reinventing what membership means, transforming the way customers and brands interact and providing a powerful engine for subscriptions. Georg specializes in implementing next-generation technologies and people to solve problems, transform industries, and increase financial performance. He is a seasoned leader and entrepreneur with decades of experience in subscription commerce, direct marketing, media, operations and technology. Georg Richter began his career in Europe, where he led all key direct marketing functions at the Bertelsmann Book Clubs who were pioneers in the membership and subscription business. His international background and varied interests led to increasing responsibility in publishing, and book and music clubs. He held a number of key executive level positions within the Bertelsmann organization leading up to its 1999 merger with Time Warner, in which he played a pivotal role. Mr. Richter went on to serve as President and COO of Sandvik Publishing, the acquirer of former Grolier business, Scholastic at Home, restructuring the business to profitability. He also served as Chief Restructuring Officer/Interim COO for the North American Membership Group, a media company specializing in membership clubs and related magazines. Mr. Richter most recently served as President and Chief Operating Officer at Guthy-Renker where he significantly modernized and re-engineered the company’s operations and systems landscape. From 2010 -2016, he has been integral in shaping Guthy-Renker’s unrivaled execution capabilities, which support all major efforts in TV direct response, e-commerce, mobile and social marketing for brands such as Proactiv®, Meaningful Beauty®, IT Cosmetics® and more. Mr. Richter’s holds a PhD. in Economics from the University of Economics and Business Administration in Vienna, Austria as well as a PhD. in Communication Science from the University Vienna

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