Author: Lauren Calmas
Lauren is the Chief Marketing Officer and a founding member of the Troverie executive team, targeting one of the few remaining merchandise categories yet to be adequately represented online — luxury watches. Lauren’ extensive career spans over 20 years in the luxury and branded fashion watch industry building businesses by meeting both consumer and customer needs with particular focus on marketing and merchandising. Her expertise in building, launching and growing watch brands are key elements in guiding clients to explore Troverie’s offerings. As CMO, Lauren manages content creation, digital marketing, customer acquisition and retention programs, and public relations. Lauren received her MBA in International Business and Marketing from The Wharton School.