Author: Rebecca Epperson
Rebecca Epperson has more than 28 years of communications and marketing experience but still considers herself an “accidental” entrepreneur when she founded her own firm 15 years ago. As Founder and President of Chartwell Agency, Epperson unknowingly and unwittingly began what is now a highly successful communications firm with strong growth under its belt. She, like so many other entrepreneurs, started business out of her home. (Her first “growth spurt” required a move from a guest bedroom to her large family room!) Since then, the firm has moved twice into increasingly larger office spaces to accommodate its growing number of team members. Epperson has led the marketing and communications activities for a wide breadth of clientele including healthcare, education, technology (software, hardware, analysts), non-profit organizations, biotechnology, consumer products, legal services, food service, hospitality, retail, financial services, communitywide initiatives, city governments and manufacturing. Her firm’s experience includes a full spectrum of marketing initiatives, such as, strategic direction, planning/implementation, corporate and brand positioning, collateral development, press release creation, community affairs, crisis management, websites, media relations, industry analyst relations, presentation and media-interview training, event and trade show coordination, and editorial services, among others. Today, the firm is on track to grow 10 times in 10 years, focusing equally on profitability and corporate culture for its employees. “I’m a communicator, not necessarily a “numbers” person. I had to first learn how to read and understand my financials, then develop strategies around growth, development, and profitability,” says Epperson. “We’re a trailblazer in educating about integrated communications including public relations, traditional and digital mediums and more. While it’s fun and dynamic, there are times when it’s downright difficult. Through the challenges, we’ve come out ahead because what we deliver makes sense and it works.” As importantly, the company is a culture maven and focuses just as much time on the internal morale as it does on the needs of its clients. “When we understand and meet the needs of our team members, they then exceed the expected outcomes for our clients,” Epperson says.