Author: RJ Bardsley
RJ is responsible for developing, communicating, executing and sustaining corporate strategic initiatives for Racepoint Global's technology practice. He taps into emerging and under-the-radar tech trends to help the agency’s clients stay ahead on everything from the connected car and the IoT to semiconductors and smart devices. With more than fifteen years of experience under his belt, RJ has helped define and execute influencer and media relations strategies and shape brand voices for top tech brands, including Huawei, Samsung, ARM, Sony, E Ink, Microsoft, and IBM. RJ is the creator of Racepoint’s InMedia Report, a research report on how leading global media titles cover technology as it relates to and informs marketers. The reports are designed specifically for marketers in the advertising, public relations, and digital media sectors. Prior to working at Racepoint Global, RJ held positions at other agencies, including Miller Consulting Group and Outcast. He also worked in-house Ascential Software (now part of IBM) where he oversaw media and analyst relations in North America. RJ has experience in developing media strategy and communications campaigns in support of corporate and product launches, expansion, and IPO planning for technology and consumer brands. RJ works with clients in the Bay Area, Boston, and London.