Author: Ryan Berger
Ryan grew up in the world of media, where his dad founded the ad agency, MVBMS, and then went on to create Advertising Week and run Havas globally. Ryan's brother runs an ad agency downtown, and Ryan was always fascinated with marketing ideas that created buzz, but that didn't involve traditional media. Ryan comes from the media, and the world of ideas.When Ryan got out of school, he started The Berger Shop, a social and cultural marketing idea consultancy, to drive engagement between brands and their users, and to get the right people talking about his clients.Emphasizing the importance of conversation and word-of-mouth marketing, Berger created a new model of marketing by injecting brands into everyday culture. His clients range from Fortune 500 companies such as Jaguar, Jim Beam and Chobani to startups including Gulliver's Gate and Hotbox Sports.As founder and creative director of The Berger Shop for 11 years, Berger has always been passionate about staying ahead of the curve. Since beginning his career in influencer marketing over 16 years ago, he has preached the importance of user engagement to develop ideas that create buzz and serve as a catalyst for conservation about particular brands and products. Ryan was named one of 30 under 30 to watch by Adweek, and was on the cover of Adweek for the top ten most powerful media families across generations with his dad and brother with him.As word of mouth marketing continued to grow, Ryan became a liason between the advertising world and the world of culture, and Ryan was named a partner in the hot start up HYPR, the largest search engine in the world for influencers and celebrities. In that time, Ryan has been responsible for HYPR's partnerships with brands such as Pepsi and Microsoft, high profile agency wins such as DKC and 72 and Sunny, and their client, publisher Thrillist, which is HYPR's longest standing client. Ryan is a senior partner at HYPR, and works alongside the CEO to continue to help drive business and partnerships to the platform.In addition, Ryan teaches a new media class at NYU for the past 14 years, and hosts a marketing and sports podcast on ITunes called Inside the Berger Shop where he interviews media members, professional athletes, agency CEO's, and more.Ryan lives in Short Hills, NJ with his wife, Amy, and their three kids, Cassidy. Charlie, and Winnie. When he isn't convincing the world about the powers of influencer marketing, he can be found coaching little league baseball, AAU basketball, flag football, or asking his kids to get off their IPads.