Celebrating the Return of The Reebok Bolton

Everyone, it seems. has a pair of Reeboks in their closet. Whether you needed to find the perfect shoe for your outfit or to destroy your friends on the field, Reebok had a sneaker for that. But, what if you could have one that could do both? Now, with the OG Bolton coming back on the scene you are in luck. It is a hybrid of a casual sneaker and a runner. So, not only does it offer the support and comfort of a runner, it’s aesthetically appealing as well. But, this description doesn’t begin to do justice to this great pair of kicks. For a more comprehensive breakdown, keep your eyes peeled:

Reebok’s done it again

Once again, Reebok has dug into its archives to reintroduce us to a beloved silhouette from the past. Encouraged by the success of the 2018 revamped Aztrek, which had Shaq and Jay Versace pairing up for a collaboration, Reebok decided to keep the momentum going. They plan to bring more 80s and 90s favorites back to the market in the upcoming year. First to be released is the Bolton runner. It is a combination of both the 90s inspired color-pop and heritage running aesthetic that so many sneakerheads are clamoring over.

How the Bolton Got its Name

For those unfamiliar with the history of Reebok, you may think that Bolton got its name from the famous singer. But, this is far from the truth. The name is actually deeply rooted in the brand’s history. Everything started in the late 1800s when a teenager, Joseph William Foster, started hanging out at the space above his dad’s shop in Bolton, England. This youngster was fascinated by the latest shoe on the market, the early sneaker. He thought of a ton of ways to improve them but, never saw his ideas implemented. So, he started experimenting by adding spikes to his running shoes. These were actually the first of their kind. After several years of playing around with these concepts, he started his own shoe business called JW Foster in1900.

This business later became JW Foster & Sons. Foster also opened a small factory called Olympic Works because his shoes were becoming popular among athletes. This popularity grew more when the shoes were distributed to athletes across the United Kingdom. Even Olympic champion Harold Abrahams wore them when he won the 1924 Summer Games in Paris. Eric Liddell brought home a gold medal while wearing Reeboks that year as well. This exposure drastically improved the brand’s visibility and increased its revenue as well. After years of success, Foster’s grandson and his partner created a company called Reebok to make cycling shoes. The name comes from the Afrikaans word rhebok which refers to a kind of African antelope. So, as you see the name Bolton holds quite an intimate place in the creation of the Reebok brand. It was the beginning of a dream that has now turned into a global empire.

The Old Features You Miss and The New Ones You’ll Love

Originally released over 20 years ago, the classic Reebok Bolton is set to return in just a couple of days. To make things even more exciting, they will feature OG colorways “Magenta Pop” and “Red Rush” with plastic white nylon/mesh uppers. The contrast that the white provides does a great job at making the colorful accents pop. But to be honest, the Red Rush has more blue than red. Likewise, the Magenta Pop looks like it should have been called Red Rush. Still, both iterations are a worthy take on a classic running shoe.

These OG Boltons come with an injection-molded EVA midsole that provides lightweight cushion and impact protection. It also features a high vibration outsole for durable improve traction. For even more comfort, it features Reebok patented Hy-Lite midsole tech and Hexalite. Lastly, but most definitely not least, the Bolton has the classic Reebok running man logo which is sure to appeal to the purists.

Where and when can I get one?

As retro runners are in style now, these shoes are sure to fit in with the class of sneakers that’s currently on the market. Keeping that in mind, the new Reebok Bolton became available on January 24th at select European Reebok retailers. It was available in the States shortly after. Finally, its estimated price is 99 euros or roughly 115 US dollars.

The bottom line

The Reebok Bolton is more than just a pair of good looking sneakers, its name harkens back to an important part of Reebok history. So, it’s only appropriate that it comes back in its OG colorways. It’s a choice that even the most hardcore purists will love.


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