Company Culture: A New Buzzword for a Familiar Concept

Yogurt has it. New York is known for it. Grandma’s pearls were created with it. Now we learn that companies have it, too. The “it” is culture. Company culture is all the rage as if it were a new concept. Culture guru Adam Grant preaches about creating a “company of givers” and Simon Sinek lectures on transforming culture by “starting with why.” Yes, it’s important to create a culture that prioritizes giving. And we should know why our company exists. These so-called new thoughts aren’t new. Many of us have been saying the same things for years, but Adam and Simon just gained the attention by creating audiences around their ideas, and now you are listening. Bravo for them.

But, how is whatever new lesson you learned at the last conference you attended actually impacting the culture at your workplace? Is it having an impact? If you’ve had an epiphany, either by reading a book, attending an event or even reading this article, how will you translate it into action at work?

Because action — not ideas or catchy slogans — is what’s required to build and shift cultures.
I don’t know if Adam and Simon have been in the trenches lately, and I am not here to call them out. But what’s important from your company’s standpoint is working with someone you can trust who has gotten their hands dirty solving real business problems, such as:

  • lack of culture
  • lack of engagement — or the crappy engagement in your very crappy culture
  • lack of retention
  • hard-to-fill open positions
  • the “lack of leadership” boss
  • turnover period
  • constant change
  • employee relations calls, disputes, conflicts
  • mid-level managers you promoted who didn’t get leadership training

There ARE corporate leaders willing to close their eyes to these problems and sing “We Are Family,” hoping they will go away? Well, we aren’t family. You don’t fire your family – at least most don’t. And many owners and CEOs say “we are a family” when they don’t realize what they are implying? The truth is, there’s no slogan or catchphrase or single principle that will remedy these culture issues… let alone use them to create a culture that you’re proud of…a culture that builds your reputation, your brand, and your bottom line. To do that, you’ve got to be willing to go way beyond the slogans made palatable for the masses. You’ve got to be willing to do the hard work of leadership, regardless of title.

A great place to start is scheduling a deliberate conversation with your boss, your team member or your co-worker to discuss specific changes you’d like to help create in your organization.

Consider these questions:

  • What does the change you’re interested in creating look like? Feel like?
  • Why will it be great for the company
  • What outcomes are you looking for or moving towards?
  • What will it take?
  • Who needs to get involved?

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

10 Things You Didn’t Know about Former SuperValu CEO Mark Gross
Why It Is Crucial for Businesses to Invest in Health and Safety
20 Things You Didn’t Know about
How Neymar Achieved a Net Worth of $185 Million
Five Examples of When Paying off Debt Early is a Mistake
Reasons to Suggest The Rich Might Be Killing Social Security
Five Ways to Earn $20 Today
Five REITs You Can Buy and Hold for Life
How Three Kinds of Advanced Technology Can Impact Your Life
Retail Supply Chain: Its Evolution and Where We’re Headed
A New RoboCop-Like Exoskeleton is Helping Paralyzed People Walk Again
The Financial Benefits of Upgrading to Advanced Technology in Your Home
Five Awesome Tropical Destinations That Are Zika-Free
Five Ways Travel Is Good for Your Mental Health
How to Take Advantage of the New Fire and Ice Trip Trend
A Night at The Jacquard
The History and Evolution of the Chrysler 300
How Much Does a Wheel Bearing Replacement Cost?
The Five Best USB Car Chargers on the Market Today
The History and Evolution of the Chevrolet Traverse
A Closer Look at The Cartier Tank Cintree
A Closer Look at the Zelos Skyraider Watch
A Closer Look at the Blancpain Fifty Fathoms Automatique Titanium
A Closer Look at the TAG Heuer Carrerra Heuer 02