Culture Makes the Difference in a Competitive Job Market

Last week, attended an annual economic summit for the North San Diego County region. I’m not an economics guru so I’m always amazed by the amount of data that can be presented in a short period of time. One of the discussions revolved around the unemployment rate of our region. We are fortunate that our rate is several points lower than the national average. Good job San Diego!

One of the interesting points the presenter made was in order to attract the talent from this competitive job market, we will have to pay more to hire the best people. I was waiting for him to follow up on that statement and talk about the non-monetary items a company could offer to attract the talent, but nothing was mentioned and we moved on to the next graph.

Let’s focus on the non-monetary culture that can set your company apart in the competition for the best talent in the market place today. I am a believer in servant leadership. I can tell you that we’ve been able to hire some of the best talent in San Diego and it isn’t because of our salary. We believe we need to meet the overall needs of those who work for us. Compensation is one aspect of that, but your company culture can be one of the most attractive assets you have to potential employees.

Let me share our experience in how culture has helped us obtain and retain talented people. Consider the following:

  1. People today want purpose in their lives. They want to know what they do makes a difference in the world around them. They’re looking for companies that have a great vision, purpose and know why they do what they do.
  2. People want a seat at the table where they’ll be given an opportunity to contribute to the organization’s success, not just for profits but for making a difference in the world around them.
  3. People want organizations that have values, with leaders that actually live those values.
  4. People want to be treated with dignity and respect, not just for what they bring to the company in work value but for who they are as individuals.
  5. People want work-life integration, with a focus on putting the family first, not the company.

I believe that companies who have a great purpose in life, values supported by leaders who live those values through their behaviors, and a positive work life attitude will not have any problem attracting great talent in a competitive hiring environment like we have in San Diego.

Attracting great talent through your culture and retaining that talent with dignity and respect will provide a great engaged group of individuals who will produce amazing results. Don’t just focus on money; focus on the individual and meeting their needs. This is the best position a company can be in a low unemployment rate environment. You will attract the best employees with your culture.


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Mark Clouse
10 Things You Didn’t Know about Campbell Soup CEO Mark Clouse
Psy
How Psy Achieved a Net Worth of $60 Million
Growth
A Short Guide to Innovating for Growth
Lumio
Whatever Happened to Lumio after Shark Tank?
Cyber World
How to Keep Your Money Safe in the Cyber World
Credit cards in wallet in back pocket
7 Elements of a Good Credit Application
budgeting in the office
Three Ways Budgeting Our Money Actually Makes Us Richer
thermometer
10 Pharmaceutical Stocks to Consider in 2019
Software Engineer
How to Become a Software Engineer and the Salary You Can Expect
Uptime
Prioritizing Security to Future-Proof Enterprise Collaboration
Does Artificial Intelligence Have Ethics?
Cloud Attack
Top 8 Cyber Security Trends in 2019 You Should Look out For
Phoenix Skyline
20 Awesome Free Things to Do in Phoenix
Seattle
20 Awesome Free Things to Do in Seattle
Downtown Dallas
20 Awesome Free Things to Do in Dallas
Four Mexican Getaways You Need to Try At Least Once
2020 Aston Martin Valkyrie AMR Pro
The 20 Most Anticipated Sports Cars for 2020
2019 Mazda CX-9
The Top 20 Midsize SUVs for 2019
The 20 Most Fuel Efficient Cars in 2019
2013 Nissan GTR
The 10 Most Expensive Cars to Maintain in 2019
Timex MK1 Steel Watch With White Dial
The 10 Best Timex Watches of 2019
Fossil Sport
The 10 Best Fossil Watches of 2019
Hamilton Watches feature
The 10 Best Hamilton Watches of 2019
The 20 Best Tourbillon Watches in 2019