Dreamforce 2017: What You Need to Know Before You Go

Another year has nearly gone by, and that means another Dreamforce conference is on the horizon. For four days, the city of San Francisco will be transformed into an epicenter of service professionals looking to expand their knowledge, meet with industry leaders, and drum up new business and partnerships along the way.

With 175,000 expected attendees and nearly 3,000 sessions spread across the city, you would be remiss to show up to the conference without doing your homework. So, before you pack your bags, we’ve highlighted a few key things every Trailblazer needs to do in order to get the most out of your Dreamforce experience!

Read up on Salesforce Lightning and Einstein integrations

The cornerstone of pretty much every Dreamforce conference is the advent of a new and innovative technology surrounding the Salesforce platform. Last year, the talk of the town was Salesforce Einstein, the company’s artificial intelligence technology. And with the updates we are seeing to that technology, chances are Einstein will continue to dominate the conversation.

This year, the hot topic about Einstein is Salesforce’s efforts to integrate AI technology across all Salesforce Clouds. The move reinforces how critical Salesforce feels AI is in all its forms—machine learning, deep learning, natural language processing and understanding, etc.—to the company’s ongoing success.

Another hot-button topic on the docket is the new Service Cloud Lightning platform. Building upon the Salesforce Lightning console, Service Cloud Lightning looks to get customers up and running on the platform with unprecedented speed. Another exciting addition to the Service Cloud is the Lightning Console, which empowers agents with enhanced productivity tools to improve efficiency.

Quote-to-Cash will also be featured, with Salesforce CPQ taking center stage. Be sure to take a picture with Gilles Muys, the only Salesforce CPQ Black Belt in the World.

Know the types of sessions you want to attend

If you are in the business of financial services, chances are attending a session on the role of Salesforce in the health sector is going to prove little worth to you. You should familiarize yourself with the various categories. Dreamforce veteran Brent Leary has broken the conference down into four categories: products, functional area, industry focus, and role focus.

  • Product sessions: this includes more than 600 focused on Sales Cloud, more than 400 on Service Cloud, and more than 200 on Marketing Cloud.
  • Functional areas: these sessions include more than 500 innovation sessions, 260 enterprise-focused sessions, more than 200 integration sessions, and more than 180 intelligence-focused sessions.
  • Industry-focused sessions: more than 400 focused on high-tech, more than 170 on financial services, and more than 140 on manufacturing.
  • Role-focused sessions: includes 600 sessions for Salesforce Administrators, more than 350 sessions for Developers, and over 160 sessions for Technical Architects.

Set a plan of attack

The first Dreamforce in 2004 had fewer than 2000 people in attendance. Now, due to the sheer magnitude of the event, there is really no way to just improvise your attendance at Dreamforce 2017.

As you may have guessed, it’s simply impossible to house 2,800 sessions in one conference center over the course of four days. Many sessions will be held in various hotels that could be blocks away from the Moscone Center. Brent suggests that you go to the event website and check out the event builder page to identify sessions you wish to attend and plan travel time accordingly. And, because there are virtually no available meeting rooms, Salesforce Platinum Partner Simplus has provided seven Sprinter Limos with full bar and snacks that you can schedule here, free of charge. 

Check out the Dreamforce Trailhead module

You are probably very familiar with the Salesforce Trailhead as your one-stop shop for everything Salesforce. But did you know that there is a module that will tell you anything and everything you need to know about the conference? The module only takes 30 minutes of your time, and you can find it here.

Download the Salesforce events app

The Salesforce events app is your go-to guide to any and every Salesforce event, including Dreamforce. You can use this app to:

  • Get personalized session suggestions
  • Find what you need using session filters
  • Access event details, including maps, walking directions, and shuttles
  • Share sessions with friends and co-workers

Salesforce has even compiled a list of other helpful apps to help you navigate Dreamforce like a pro. 

Have you done everything you can to prepare for Dreamforce 2017? Start now, and you’ll be sure to get the most out of the largest software conference in the world! 

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The 20 Richest Americans in the World in 2019
10 Things You Didn’t Know About eBay CEO Devin Wenig
10 Things You Didn’t Know about Fast Retailing CEO Tadashi Yanai
The Five Biggest Walmart Lawsuits in Company History
10 Monthly Dividend Stocks to Consider in 2019
How Amazon and Synchrony Bank Teamed up For a Store Card
7 Subscriptions That Could Be Wrecking Your Budget
Five Coal Stocks That are Still a Buy in 2019
20 Computer Technologies That are the Wave of the Future
How Hologram Technology is Becoming Part of the Mainstream
Root is the New Robot That Teaches Coding
Twenty Years of Payments: Where We’ve Been and Where We’re Going
The 20 Most Expensive Hotel Suites in the World in 2019
Ranking the Top 20 Cruise Ships in 2019
20 Places You Must See in the U.S. in 2019
20 Awesome Free Things to do in Las Vegas
A Closer Look at the 2020 Ford Escape
Six Porsche SUVs You Can Do No Wrong With
A Closer Look at The 2020 Mercedes-AMG A35 Sedan
The History and Evolution of the Bugatti Chiron
10 Types of Watches Trending Most in 2019
The History and Evolution of The Breitling SuperOcean
A Closer Look at the Nomos Club Sport Neomatik 42 mm
A Closer Look at the Ressence Type 5 Night Blue Watch