Having your own business, for the most part, totally rocks. As the boss, you get to decide what goes on in your business daily and you will have a big influence in how fat that bank account gets. But as many entrepreneurs admit, it’s not always as easy as it sounds. And especially for those that have been in business for years, it can be challenging to keep excited and to keep the momentum going. Not too worry, help is available.
Whether you are new in business or have been in business for years, it’s important to look at your business as a work in progress. Sure those in business longer tend to be more successful and you can relax a tad bit more, but if you continually work on your business a day at a time, you continue to grow. And that’s what you want my friend! You want a business that is growing and meeting goal after goal, time after time. However, it’s important to do it right.
Here are Tips on Building and Maintaining a Successful Business:
Passion – You Need to Remain Passionate About What You are Doing – Ask most entrepreneurs their #1 trait and most will say, “I’m passionate and love what I do.” Great answer! But what happens is over the years, things change. Things that used to excite them don’t anymore. Clients become more demanding and there are just those days that the ole’ corporate job doesn’t look all that bad. Guess what? It happens to the best of us. What you need to do is get your passion back. Decide what is working and what’s not. Then rekindle that flame for your business you once had by making some changes and doing what it takes to succeed.
As an entrepreneur, you are in control. No hoping the boss approves your new plan or that corporate agrees with your new vision. You decide! And that totally rocks, right? It can be as simple as adding new specialties, a new team member or two to help with the workflow, or it can mean a complete reboot is necessary. Just be willing to evaluate it, know you need to do something, and then commit to doing it. Just do whatever it takes to get the energy and excitement back. You, and your clients, will be so glad you did!
Marketing Isn’t Your Top Priority And it Needs to Be – Blessed with a full client base? Awesome! But what happens when one client cuts back on hours and another decides to go a different direction. You guessed it, your revenue suffers. Through no fault of your own, now you are scrambling to pay the bills. That’s why marketing needs to be part of your business on an ongoing basis. And that includes when you are super busy.
Make it easy and something you enjoy doing. Businesses are different, so it’s hard to give one-size-fits-all marketing advice. But the best advice is to know your business, know what has brought your current clients or customers, and continue to do what works.
Here are just a few things you can do to market your business:
- Write articles and send out pitches showcasing your expertise to the media
- Blogging regularly and also guest blogging to attract new eyes on your business
- Social media marketing – Facebook, Twitter, LinkedIn, oh my … decide the ones you want to focus most on and do just that!
- Write press releases and send them out to the right places (paid press submission places, plus added to pitches and sent to the right target audiences)
- Webinars – Having your own and also reaching out and participating in others.
- Paid advertising including Facebook Ads, etc.
- Networking – Both Online and Off
- Getting interviewed on radio, TV, in newspapers, etc.
- Growing your email list and continually sending out great newsletters
- Getting video testimonials so you can show off your work (yeah buddy, you want others to know you are good at what you do and providing testimonials from current clients helps)
There are so many other methods of marketing, but just know day in and day out, marketing is part of what you do.
Reputation – Always Go Over and Above What is Expected of You – Want to know what most businesses want in those that they work with or the products they buy? Trust! They want to know that they will get exceptional services or if selling products, that the products will work and be exactly what they need. How do you get and keep a good reputation? Always go above and beyond. Always think of your clients and their needs and provide that awesome service that keeps them coming back. Always know what you excel at and provide those services, but also be willing to learn and grow. Being an entrepreneur means doing more and growing with your business and always being mindful of the goals of your business and whether what you are doing will help you towards those goals. You don’t want to have to work 24/7, but you do need to know what is best for your business and proceed accordingly. When you have a good reputation, referrals and word of mouth clients just keep on coming.
See how easy it is to keep your business going one day at a time. And of course if you need help, consider hiring it. You don’t have to do your business alone and most businesses thrive because they realize this.