Running a business is a lot like working out: you have to put in the time, effort, and investment in order to see the results you want. It is a marathon, not a sprint. Growth strategies that helped jump start your business from day one may not be the same strategies that will help you scale your company moving forward. So here are five growth strategies to consider:
Really Get to Know Your Customers
Nothing is worse than being a solution looking for a problem to solve. Rather, it should be the other way around – you’ve developed a solution for challenges that currently exist for your target customer base. The importance of scaling your company is to ensure that you deeply understand ‘who’ your target customers are, what their pain points are, and how you can alleviate them.
Be able to specifically answer the following questions about your target customers:
- Which problems do they face on a daily basis?
- Where do they go to consume content online in their industry?
- What are the top social media networks they use?
- What are key phrases they use to find a solution like yours when doing a Google search?
Make Your Blog a Priority
After you’ve budgeted time and money to everything else, it’s easy to let your company’s blog sit on the back burner.
Don’t let that happen. Keeping up with your blog on a regular basis improves your search engine ranking across the board. More specifically, here are a few stats by HubSpot that show why blogging should be a high priority:
- B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
- B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.
- Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.
Experiment with Different Content
Besides just blogging, push to repurpose and even develop content for videos as they can provide a more authentic view of the people behind your company – further having a positive impact on fostering your business objectives. More specifically, it is important to know that:
- 83% of businesses believe that video gives them a good ROI. (Source: Wyzowl)
- 97% of businesses said that their explainer video has helped increase user understanding of their product or service. (Source: Wyzowl)
The goal is to get your name out where people will see it. Let people know you’re an authoritative source by providing them with valuable information in a variety of formats.
Live Your Mission Statement and Create Your Own Corporate Culture
Let your mission statement reverberate throughout your entire company. This also means developing a corporate culture that expresses your mission statement.
Look at Zappos, for example. It’s not the right place for every worker, but the workers who do fit in are able to thrive and grow with the company. They make every effort possible to ensure that each worker exudes the Zappos vibe. Zappos accomplishes this by:
- Giving raises based on skill advancement
- Completing team-building activities and events within each department
- Creating career paths in each department
- Having workers participate in re-formatting the company culture
Sure, you probably don’t have all the same resources as Zappos, but you have to start somewhere. So, take your mission statement and corporate culture seriously.
Your customers are always changing so your growth strategies should stay dynamic, too. It’s important to explore your growth strategies objectively: know when to give up and when to try something new. If something isn’t working – stop doing it.
Take risks and experiment with new campaigns to better understand what’s driving the best results. Make sure you also identify your KPIs (key performance indicators) to know exactly what you’re tracking and best judge the results of each execution.
Growth strategies may differ across various companies and industries, but one thing stands true: you have to continue testing and have to be persistent in order to drive the best results. More importantly, make sure you are stubborn with your goals but flexible in your approach. Doing so will enable you to stick with a clear strategy and roadmap but be nimble with your tactical executions. With this in mind, you will be able to easily pivot when needed to make the most impact for business growth.