Wining and dining can take all forms; from simple home cooked meals to treating yourself to the finest restaurant where you can sip on a glass of imported wine as relaxing plays in the background. Whatever you fancy, the bottom-line is we want the best for ourselves hence the service providers are always looking to give their products that extra edge that consumers are continually seeking. When it comes to wine, everyone has their preference; some are into red others white or sparkling. Still, if you are looking to be adventurous and introduce new tastes to your palate, the wide wine variety will serve you effectively.
However, before you settle for any bottle of wine, knowledge has always been power, and there is nothing like too much information for consumer purchasing decisions. Well, if you are a keen wine consumer, here are just some of the wine trends you should watch out for in 2019.
1. Technology incorporation
The rise of technology has led to many innovations in different industries, and the wine industry has not been left behind. With every day presenting a chance for making new inventions, you may not have to google every time you need some wine advice. Applications on the mobile phone might assist you with information on what wine to serve on which occasion and the food with which you should pair it. Besides, you might start using uber for more than just taking a ride; if you want wine delivered to your place, uber might come in handy as it evolves to doing more on-demand delivery.
2. Increased wine consumption by millennials
The days when all one needed to quench their thirst with a glass of juice or water have passed. Nowadays, the millennials have shifted to taking wine, and 33% of millennials take wine every day. The manufacturers will therefore have to take into account the tastes of millennials which means they will have to incorporate trendy designs and captivating wine names if at all they want to attract the millennials.
3. Natural wines
As people become picky about what they eat and drink, more will become interested in drinking natural or vegan wines. Health-consciousness has gained popularity and going natural has become the in-thing. While other wines use fertilizers and additives for their wines, natural wines will compete in the market against such products as consumers demand wines that are all-natural.
Matter of fact is wines will have the vegan symbol, to inform the decisions of consumers. The trend might grow to fuel discussions into what exactly makes the biodynamic and organic wines natural. Since millennials will be the primary consumers and they prefer plant-based products, 2019 will see more natural wines being produced.
4. Rosé will remain on top
Rosés are sold at a high price due to the high demand and low supply theory; the Provencal grapes can only make a certain amount of wine. However, other regions still produce rosés, and because of the increasing demand expected, they will gain exposure in the market. Again, the rosés from other areas such as Italy and Spain will fall behind as Bordeaux and Languedoc from France get more preference. However, wines from Eastern Europe most specifically Croatia will begin to have more attention while Tannat from South America will also attract the media.
5. Appreciation for wine cocktails
Not many wine consumers like the idea of mixing fruit wine with other drinks, be they alcoholic or not. However, that has not stopped the trend from gaining popularity. The truth is that even wine producers themselves are now recognizing the wine trend and coming up with recipes. After all, the customer is king, and he must be treated as such by giving him what he demands.
Most people have New Year resolutions to set the pace for each year. For businesses, however, no matter how many resolutions they make, the market dictates how it all turns out for them. With these wine trends expected in 2019, it is clear those in the business of making natural wines might reap big, only if others do not follow suit and take a piece of the pie. Still, with the millennials promising to give wine manufacturers a large market, everyone is sure to enjoy some market share.