Want to become the real estate agent of the next year? Then you must take your real estate marketing game on a new level in 2020. Almost a decade ago, being a real estate agent has been announced to be the most satisfying job one could have. So, this obviously led many people into this line of work because who doesn’t want to be happy about their job, right? Yet, although this had a major contribution to the growth of the real estate sector, it also created a huge competition for real estate professionals. So, there are more than two million real estate agents in the United States leading to a huge challenge to stand out of the crowd. Here are 4 marketing strategies from top agents that will help you level up your marketing game in 2020:
1. Get on Social Media
Social media is king in marketing these days. There are over 2 billion Internet users globally who are using social networks, be it Facebook, YouTube, Instagram or Pinterest. So, if you think that you can level up your marketing game without optimizing your strategy for social media platforms, you are incredibly wrong. In fact, 73% of real estate agents use Facebook in their work these days. Whether they use it to connect with potential clients or to promote their services, if Facebook users won’t be able to find you there too, your chances to become the agent of the year decrease drastically.
Instagram and Pinterest, the two popular photo-sharing platforms, are great marketing opportunities for real estate agents these days. The benefits of these two platforms is that the content you share is mainly in the form of images and videos which have both been proved to attract potential customers better than written content. Yet, YouTube is another popular option among real estate agents for social media engagement and among potential home buyers. In fact, 51% of home buyers claim that YouTube is their top platform for video research.
So, how do you choose the best platforms to be on? Well, it first needs to be a matter of which platform you use the most and know the best. So, if you are a fan of Facebook, you should focus your marketing efforts on this platform. Secondly, your marketing strategy’s final goal is to attract potential clients. So, don’t forget that you are on social media for your target audience. Choose the social media platform that is the most popular among your loyal and potential clients.
2. Use video marketing
There is a huge hype about video marketing among marketers these days. Why? Because if an image can speak a thousand of words, imagine how much a video can say. According to 2018 data from Statista, more than 85% of all Internet users watched online video content every month. And, in real estate, videos play a major role in attracting clients and making sales. How can video marketing help you level up your real estate marketing game? Simply by showing your clients what you are offering in an engaging and fun way.
For example, you can use video marketing to make potential home buyers imagine themselves living in the properties you are selling. For example, you can record a walk around, with the property’s current owner, to show every room of a house you want to sell. Doing so can make the property look more attractive because the journey of the seller and the potential buyer with the property becomes more personal. Also, you can create themed video content that will make you look like a professional in your niche. For example, you can share video content with dream houses, tips on how to choose a property, or what things to consider when preparing to sell your home.
3. Create a mobile-friendly website
A professional website is one of the most essential factors for your online presence. In the digital world, a company’s professional website is like a business card that makes your brand look trustworthy in the eyes of your audience. Yet, since 80% of today’s Internet users use their mobile device for online activity, not just any website will do. You need to create a mobile-friendly web design that will allow potential buyers to view every page and piece of content from your website properly. How to build a mobile-friendly website? It all comes down to building your website with the end user in mind. Think about why potential home buyers or sellers visit your website, what type of information they want to find there, and what features they will find useful. Moreover, you should consider creating a mobile app where potential buyers can use to review listings and provide you with reviews and feedback.
4. Offer outstanding customer service
According to the National Association of Realtors, 41% of home buyers choose a real estate agent based on the recommendations of their peers. So, making sure that you make a great first impression is paramount. But how can you do that when you juggle dozens of listings, partners, buyers, sellers and renters, all at the same time? It can be really challenging, right? Well, luckily, thanks to technology, you can have a robust customer relationship management system from providers like IXACT Contact that will help you organize and manage the ever-changing information properly.
A CRM system will help you keep in touch with customers, personalize your communication with each of your clients, and helps you learn more about home sellers and buyers you work with. And, in today’s world, when most consumers rely on the recommendations and feedback of their peers, offering outstanding customer experience should certainly be one of your top priorities. Real estate marketing can be really challenging in such a competitive sector. Yet, in 2020, these strategies will help you stand out of the crowd and attract potential home buyers more than ever before.