The madness of Black Friday and Cyber Monday is fast approaching, which means we can expect the British public to act like zoo animals for an entire weekend. Annoying for some, excellent for others. For businesses, BFCM provides a perfect opportunity to get products sold fast for considerable prices, and if done correctly, will hopefully help to drive sales right through until Christmas and beyond. If you’re a new company, and the whole concept of shipping deliveries this BFCM baffles you, there are ample opportunities for you to compare parcel delivery prices online. That way, you won’t have to worry about paying over-the-top prices, keeping in the spirit of BFCM!
Buy & Print Your Labels in Bulk
It’s BFCM, so you’re going to see your product demand rising much higher than usual. In order to make arranging delivery easier for you, be sure to buy and print all of your labels before the madness begins. It’s no good lying back and maybe printing one here and there each day, as when BFCM moves closer, you won’t be prepared to ship your products to the recipients. To save yourself the time and hassle get all of your labels organised, so you can then focus on other important BFCM factors such as advertising or ensuring that you have enough stock.
Keep Your Parcels as Light as Possible
Unless you have your own department in your company that delivers all products for you, you’re going to need to use a courier service. Whilst there are plenty on the market offering affordable delivery prices, this will soon change if your parcel exceeds a specific weight. Whilst some products will inevitably make your parcel heavier, there are ways to keep weight to an absolute minimum. When shipping products for BFCM, you will need to ensure that the contents are sufficiently protected by packaging materials. By using materials such as bubble wrap or Styrofoam packaging ‘peanuts’, you can keep the contents of the parcel safe as well as reduce the shipping cost. Not only does this benefit your budget, but it also increases the reputation of your business by showing that you care about the products and how they reach the customer.
Create a Special Deal for Your Delivery
As it’s BFCM, you will be selling more products than usual, meaning that you can compromise on your shipping costs slightly. Especially if your competitors aren’t making any adjustments to their delivery charges, customers will have more motivation to buy your products instead of purchasing from your competitors. Therefore, you should aim to reduce your usual cost for delivery, possibly by 50%, to make the customer thinking that they’re getting even more of a bargain! Or, if you’re feeling particularly generous, why not offer free delivery for this one special time only?
Throw in a Christmas Gift Guide
This year, Black Friday is exactly one month and one day before Christmas, allowing you to promote your company and its products in time for the Christmas countdown. What better way to do this than to throw a mini gift guide within every parcel delivery during BFCM? Of course, printing costs can be expensive, so it doesn’t have to be anything super fancy. Just a simple page with some products featured next to your website should do the trick. If successful, you can expect to see sales rising after BFCM, generating you a larger profit and more popularity.