How Frame.io Plans to Change Film Production

Film Production

Frame.io is a video collaboration startup that has been working towards the development of new technology. While individual users have grown accustomed to instant uploads of video footage to the cloud, this has not been the case for professional television and film production projects. This type of media has been stuck with older technology and reliance on hard drives. Frame.io set out on a mission to make some big changes for professional production crews that can open up new vistas for pros working on time-sensitive projects.

Frame.io to Camera to Cloud

It’s a long name, but it describes the functions of the new video technology that will allow professional film and television staff to upload video footage for instant viewing across the nation in just a few seconds, according to Techcrunch. Previously, the amount of bandwidth that it would have taken to upload the footage would have been intensive. Frame.io devised a new method of reducing the amount of bandwidth required with proxy footage uploads of the gigantic files featuring higher quality footage. The new technology now relies on the use of an LTE connection. The old linear process of editing footage on hard drives has been moved to a parallel method that is less time-consuming. The technology also provides the ability to make synchronized edits using Adobe Premiere or Final Cut Pro software. The footage may not be uploaded through the Camera to Cloud for more efficient editing. Members of production crews can now view the footage from a variety of devices including iPhone, iPad, or computers as the footage is shot.

Frame.io professional technology is already in use

We learned that the new Camera to Cloud technology has already been tested and used. A film that was produced during the pandemic titled “Songbird” during the summer of 2020 used Camera to Cloud technology to help production crews to keep on top of the filming and production schedule. They were not allowed on the set because of health and safety protocols. What could have created some serious production delays turned into an even bigger blessing as the new technology offers faster access to footage than ever before. Frame dot’s new technology is a real game-changer for professional production crews working with massive files of film footage. Information can be accessed by all members of the production staff at the same time either in the same room or in separate locations throughout the country. This offers greater possibilities for networking across distances to accomplish more editing work in a faster timeframe, no pun intended.

Immediate gratification

One of the most useful features of the new Camera to Cloud technology is that as soon as the footage is shot, it can be pulled up. This will significantly improve the production processes for larger projects. It provides immediate gratification for busy production crews working on tight deadlines. In a time when social gathering is not recommended, this is just what the doctor ordered, quite literally.

Predictions for the future

Frame dot has already seen the success of Camera to Cloud in action for the production of “Songbird.” It’s a proven method that works on a variety of different devices including Sound Devices 888, Scorpio recorders, Teradek Cube 655, which are compatible with a range of cameras from Arri, RED, and Sony. The service is available to Frame.io subscribers. The implications are immense for the success of Frame dot with its Camera to Cloud services. It’s predicted that this is going to be the main technology used for everyone who shoots video, audio, and various forms of media, by the end of the decade.

Frame dot is a company to keep your eye on

According to Crunchbase, Frame.io is a startup that is credited with streamlining video review and collaboration processes regardless of pandemic restrictions. It’s estimated that the startup has supercharged the flow of these processes bringing all stakeholders together in a single platform. Current figures estimate that over 500,000 professional producers in the film, television, and other niches within video and audio production use Frame.io products and services. It’s expected that the privately held company is going to reach unimaginable pinnacles of success. The capabilities of the Camera to Cloud technology are usable on a variety of different devices. It connects everyone on the project quickly and from wherever they are.

Funding for Frame.io

Frame dot has had plans for the Camera to Cloud tech in the works for a while. The company received $50 million a round of Series C venture capital funding to complete the development of the new service and they’ve reached their goal of completion quickly, according to PRNewswire. They wasted no time in delivering the service to those who were the most in need at the time.

Final thoughts

Frame.io developed an innovative Camera to Cloud service for film and television producers who needed a way to more quickly access film footage to complete their work. Frame dot took it a step further by allowing large files of film footage to be uploaded instantly. They added collaborative features that allow professional producers to work in groups making edits at the same time from multiple different locations. The Camera to Cloud technology is likely going to change the way that TV and film footage is edited. In all likelihood, the service that is still new to the world will be upgraded and improved in the months and years to come. It has the power to transform the way that major audio and video projects are produced. This is an impactful technology that may well represent one of the most significant contributions to the advancement of film and audio technology. We fully expect Frame dot to rise to the status of leader in cinema technology shortly. It’s a startup to keep your eye on in the months to come.


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