In Business, Only The Paranoid Survive and Are Able To Thrive

Business

“Be The Granite-Wall Breaker, Not The Paper-Tiger Wall So Easily Broken.” – Peter Weedfald

Creative disruption initiated inside your business is the fastest gateway to competitive advantage on the outside. Aggressive internal disruption must be declared and heavily focused on accelerating consumer consumption for your brand, products and services. It must be designed to unshackle sleepy business assets to fuel forecasts. It must also ensure that increases in productivity will deliver increases growth in profitability while realizing new market opportunities. New market growth is always achievable.

From experience, positive tension through business hallways is in itself market muscle. To unleash creative disruption for any product or market category we must start with smart destruction and reconstruction of our own internal disadvantages. Call me a business paranoid, or perhaps just call me an aggressive market survivor, but frankly, I admire successful paranoid market leaders. Surely it is the fear of losing that drives their determination to win; to break through the torrid competitive walls of market opportunity. They break it down just to build it back up. Just to gain profitable market share,. Just to ensure their refulgent team will win again and again.

If you do not have a competitor, consider inventing one immediately. Perhaps create a new sub-brand designed to compete with your own core offering. This tactic can open viable opportunities for market expansion, and also opportunities to deliver a two brand “choice not chance” strategy. If you already have several formidable competitors, I suggest you first attack and potentially reconstruct internal tactics before you attack externally in the market. Always go on the offense, internally and externally.

I strongly believe that if we are not forcing our own obsolescence, our competition is doing it for us. As both risk and opportunity never sleep, this applies whether you’re a manufacturer, retailer or distributor. Paranoia, our most viable competitive weapon, takes on greater meaning as we collectively troll through the rough-and-tumble, ever-commoditizing Consumer Electronics (CE) business.  With smart, balanced and commanded paranoia powering our demand to succeed, here are seven simple principles designed to engage, disrupt and compete effectively:

  1. Study your competitors’ advantages to prevent your disadvantages and to build your advantages own and prevent your disadvantages.
  2. Establish a disruptive “war room” to dissect and evaluate every significant touch point of your competition and of your own internal team.
  3. Attack yourself, not your competition, is your best defensive strategy. It also ensures your potential fear of losing becomes your tested reality based upon the dignity of knowledge for the right strategy and tactics for winning.
  4. Consider that only the market leader can play defense. Develop a strong formidable and highly creative offense.
  5. Establish and share impactful, relevant knowledge. Be sure to relate, debate and smartly inflate these insights to your team, to your customers, to all and any who can help support your most important quest to become the market leader.
  6. Treat your customers as you wish to be treated. They will, in turn, treat you with the reward you with what you seek: profitable market growth.
  7. Breathe and promulgate robust, impactful creativity across every touch point of your business, across every department, work group, and across your enterprise.

Business paranoia ensures your company will be the “granite-wall breaker” as opposed to the “paper-tiger wall so easily broken.” It defines and enlists tectonic foundations that can out muscle competitors’ profitable intentions. These principles may demand change in your team’s focus, operational charters, but is worth the disruptive effort. Engage and audit these principles inside your organization and then prosper from the impact of your team’s knowledge and determination to break through your competitors’ granite walls.

“Remember in business, only the paranoid survive, are able to thrive.”


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

ReCharge
20 Things You Didn’t Know About ReCharge
Gary Gysin
10 Things You Didn’t Know about Gary Gysin
Workboard
20 Things You Didn’t Know About WorkBoard
10 Things You Didn’t Know About Perry Rosenstein
Greenlight Debit Card
20 Things You Did Not Know about Greenlight
NFT Market
The Top Five NFT Marketplaces Out Right Now
Activist Investors
What Exactly is Activist Investing?
Apple Products
Five Stocks That Most Billionaire Investors Own
Montevideo, Uruguay
The 20 Best Places to Live in Latin America
Tahiti Beaches
A Traveler’s Guide to the Beaches in Tahiti
L’O à la Bouche
The 10 Best Restaurants in Tahiti
Seychelles
The 20 Best Places for Teachers to Live in Africa
What to Look for in a Used Buick Enclave
Best Buick SUV Models
The 10 Best Buick SUV Models of All Time
McLaren Models
The Top Five 0-60 mph McLaren Models of All-Time
1998 McLaren F1 LM
The Five Most Expensive McLaren Models of All-Time
Hermes Klikti watch 17 x 16 mm
The Five Most Expensive Hermes Watches Money Can Buy
Louis Vuitton Tambour Daimer Cobalt Blue And Gold Chronograph 46
The Five Best Louis Vuitton Watches Money Can Buy
Chopard Alpine Eagle Ladies' Small
The Five Finest Gold Chopard Watches
Chopard
The Used Chopard Watch: A Buyer’s Guide
Taraji P. Henson
How Taraji Henson Achieved a Net Worth of $25 Million
Metallica
The 10 Richest Metal Bands in the World
Paul McCartney
The 20 Richest Guitarists in The World
Mong Ku-Chung
The 10 Richest People in Korea