In Business, Only The Paranoid Survive and Are Able To Thrive

Business

“Be The Granite-Wall Breaker, Not The Paper-Tiger Wall So Easily Broken.” – Peter Weedfald

Creative disruption initiated inside your business is the fastest gateway to competitive advantage on the outside. Aggressive internal disruption must be declared and heavily focused on accelerating consumer consumption for your brand, products and services. It must be designed to unshackle sleepy business assets to fuel forecasts. It must also ensure that increases in productivity will deliver increases growth in profitability while realizing new market opportunities. New market growth is always achievable.

From experience, positive tension through business hallways is in itself market muscle. To unleash creative disruption for any product or market category we must start with smart destruction and reconstruction of our own internal disadvantages. Call me a business paranoid, or perhaps just call me an aggressive market survivor, but frankly, I admire successful paranoid market leaders. Surely it is the fear of losing that drives their determination to win; to break through the torrid competitive walls of market opportunity. They break it down just to build it back up. Just to gain profitable market share,. Just to ensure their refulgent team will win again and again.

If you do not have a competitor, consider inventing one immediately. Perhaps create a new sub-brand designed to compete with your own core offering. This tactic can open viable opportunities for market expansion, and also opportunities to deliver a two brand “choice not chance” strategy. If you already have several formidable competitors, I suggest you first attack and potentially reconstruct internal tactics before you attack externally in the market. Always go on the offense, internally and externally.

I strongly believe that if we are not forcing our own obsolescence, our competition is doing it for us. As both risk and opportunity never sleep, this applies whether you’re a manufacturer, retailer or distributor. Paranoia, our most viable competitive weapon, takes on greater meaning as we collectively troll through the rough-and-tumble, ever-commoditizing Consumer Electronics (CE) business.  With smart, balanced and commanded paranoia powering our demand to succeed, here are seven simple principles designed to engage, disrupt and compete effectively:

  1. Study your competitors’ advantages to prevent your disadvantages and to build your advantages own and prevent your disadvantages.
  2. Establish a disruptive “war room” to dissect and evaluate every significant touch point of your competition and of your own internal team.
  3. Attack yourself, not your competition, is your best defensive strategy. It also ensures your potential fear of losing becomes your tested reality based upon the dignity of knowledge for the right strategy and tactics for winning.
  4. Consider that only the market leader can play defense. Develop a strong formidable and highly creative offense.
  5. Establish and share impactful, relevant knowledge. Be sure to relate, debate and smartly inflate these insights to your team, to your customers, to all and any who can help support your most important quest to become the market leader.
  6. Treat your customers as you wish to be treated. They will, in turn, treat you with the reward you with what you seek: profitable market growth.
  7. Breathe and promulgate robust, impactful creativity across every touch point of your business, across every department, work group, and across your enterprise.

Business paranoia ensures your company will be the “granite-wall breaker” as opposed to the “paper-tiger wall so easily broken.” It defines and enlists tectonic foundations that can out muscle competitors’ profitable intentions. These principles may demand change in your team’s focus, operational charters, but is worth the disruptive effort. Engage and audit these principles inside your organization and then prosper from the impact of your team’s knowledge and determination to break through your competitors’ granite walls.

“Remember in business, only the paranoid survive, are able to thrive.”

Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Peter Colis
10 Things You Didn’t Know About Peter Colis
Business expenses
20 Things You Didn’t Know About Soldo
Arvind Purushotham
10 Things You Didn’t Know About Arvind Purushotham
Go1
20 Things You Didn’t Know About Go1
credit card
10 Things We Like about the Bilt Rewards Card
Credit Card
10 Reasons We Like The Divvy Business Credit Card
Tesla
The Top Five Stock Picks Targeted at Climate Change
Credit Card
The 20 Best Travel Credit Cards of 2021
flea market
10 Reasons To Check Out The Raynham Flea Market
Niagara Falls State Park, New York
The 20 Best State Parks with Waterfalls in the U.S.
cancelled flights
It’s Better To Wait If You Want Your Money Back on a Cancelled Flight
The Rock and Roll Hall of Fame
The 20 Best Day Trips in Ohio
Mercedes-Benz is Spending $47 Billion on Its Electric Car Effort
10 Things You Didn’t Know about The Bugatti Divo
Dodge Raider
Remembering The Short Lived Dodge Raider
Aston Martin Cygnet
The History and Evolution of the Aston Martin Cygnet
Patek Phillipe’s Green-Dial Nautilus
A Closer Look at the Patek Philippe’s Green-Dial Nautilus
A Closer Look at the Creux Automatiq Ghost V3 Mono
Seven Fridays
A Closer Look at the SevenFriday’s P1C/04 Caipi Watch
Doxa Sub 200 Whitepearl
A Closer Look at the The Doxa Sub 200 Whitepearl
Hayley Williams
How Hayley Williams Achieved a Net Worth of $14 Million
Dick Cheney
The 10 Richest People in Wyoming
Nancy Cartwright
How Nancy Cartwright Achieved a Net Worth of $80 Million
Heart Evangelista
How Heart Evangelista Achieved a Net Worth of $3 Million