We’re about to see more of the LeEco company in the United States as the company out of China is expanding to the states and globally. This innovative and relatively new company is pioneering new technology and making some amazing contributions to the digital world. They have actively been searching for ways to connect users with their favorite sources of entertainment. LeEco has established itself firmly within the digital technology industry, but the brand has yet to become as well known as some of the other popular brands. We believe that we’re about to see this change with its latest plans for global expansion.
Who is LeEco
LeEco was founded in 2004 by Jia Yeuting under the name of Le.com. Their initial focus was in breakthrough technologies in the TV industry with the vision of creating seamless content experiences for viewers in the Republic of China. They were the first streaming video company in the country that took their business directly to the public. They currently have a vast library of streaming content with more than one hundred thousand television episodes and an additional five thousand films to their credit.
LeEco began as an internet company with a global reach and has expanded dramatically in its short existence. The name LeEco stands for its approach to seamless merging of applications, content, devices and distribution into this pioneering ecosystem that has the overall goal of offering the ultimate in viewing experiences for their customers. They would also enter into the film, automobile and other sectors of business with their innovative new technologies.
The name of the holding company for LeEco is Leshi Holding (Beijing), Co,. Ltd. founder Jia Yueting has taken a cut in salary and has invested an additional ten million dollars into the company for expansion into the United States. Because the company was not expanding as quickly as preferred, this extra boost gave LeEco an infusion of energy that is currently being used to propel the brand throughout the globe with a more rapid rate of expansion. This billionaire does not lack in resources for investment capital and the success of the company is in part because of a solid vision, brilliant management and a reliable venture capital stream. Funding is not an issue and there is no need for the company to wait for deals to close in order to move forward with their plans.
The current wave of expansion has been opened for the United States. LeEco is now targeting the US as a major marketing effort. This move follows LeEco’s movement into India which was the first market to be entered outside of the Republic of China. The company indicated that this is just the beginning of their growth as they have the intention of entering markets through other countries of the world as well in the near future.
Products and Innovations
The Le brand has delivered a total of six models of smart phones which include the Le 1; Le 1 Pro, Le Max, Le 1S, Le 2 and Le Max 2. What makes theses smart phones unique is that they feature USB type C ports and dual SIM design.
New members to the LeEco family
LeEco has recently confirmed that they are joining forces with the VIZIO company of the TV industry. This isnt a surprising move and it makes perfect sense that the two giants would team up for the purpose of providing seamless smart TV technology. William Wang is the Chairman and CEO as well as the founder of the VIZIO corporation and he explained that he went into debt to start this now thriving company, based on his vision for something greater in the entertainment world.
He played his hunch expertly and the gamble paid off. His entrepreneurship skills are without question, nothing short of being brilliant. The VIZIO brand has become one of the most recognized and respected in the electronics industry in the United States and Canada. The move to partner with LeEco will benefit both organizations.
The focus of the partnership
Both companies are responsible for bringing industry changing innovations to the world and their joint vision includes breaking through current boundaries with a focus on products, services and software that are very much consumer driven. In short, their aim is to bring the public the things that they demand with greater quality and user friendliness.
What does this mean for VIZIO?
VIZIO will be fully owned by the LeEco corporation and it will fall under their operation as well. VIZIO also has a strong customer base for their data business which is known as Inscape. This sector of VIZIO will not fall under the control or ownership of LeEco, but will remain a company that is privately owned and will remain under the direction of William Wang.
What the world will get from the acquisition
VIZIO products will keep the brand name and sales will continue as usual and the same will hold true for the LeEco company as their products will be offered mainly with direct sales from their website at LeMall.com which is their portal for Ecommerce. The overriding goal of these companies is to offer their singular and joint products and services to everyone in the world and we’re assuming that this means that they will also make them affordable.
What does the future hold for LeEco?
From all indications, the future of LeEco is bright and sunny. They are stable and forward moving with a solid financial base and sound logic for expansion. Their current success is based on intelligent strategies for promoting products and services that are in high demand with the consumer base on a global level. This amounts to a winning combination for the corporation that is taking some pretty large steps forward. We’re not seeing any great risks being taken because wherever they go, their services are in demand. What we don’t know is what new and exciting innovations they’ll be bringing to us in the near future. We’ll have to wait and see, but from all appearances, LeEco is the company to keep your eye on.