LTK Is a company that is definitely setting a trend in the retail world. If you don’t already know who they are, you probably will in the very near future. However, they’re not necessarily a traditional retail shop like you might think. Instead, they’re more of a bridge between all of the moving parts required for retail to be successful in any capacity. More specifically, they bridge the gap between creators, shops and consumers. It’s all done online through their dedicated platform. In reality, they make it possible for some individuals to sell their original content when it might not be possible for them to do so successfully otherwise. That fact alone is worth learning a little bit more about the company. If you want to know more yourself, here are 20 things about LTK.
1. They create original, digital content that propels both creators and sellers
The entire purpose for the company is a relatively simple one. Their goal is to create original content, presented on a digital platform, that is designed to propel both creators and sellers by connecting them directly with buyers. This particular system is one that they have seen a great deal of success with in the past. As such, it is one that they continue to utilize to this very day.
2. They’ve built their own brand by learning how to brand others
These days, everyone talks about branding. In fact, such importance is placed on branding that many people are firmly convinced that it is virtually impossible for any level of success to happen without proper branding. In short, you have to make your style a brand in and of itself, something that other people can easily identify with. This particular company has learned how to specialize in teaching entrepreneurs how to brand themselves and the products they are associated with. In doing so, they have created a brand all their own, one which encompasses various products, cultures and countries.
3. They’re responsible for more than $2.9 billion in sales annually
The truth of the matter is that the company has become so successful that they are behind almost $3 billion in annual sales. When you consider the idea that literally billions of dollars in sales occur strictly because of the efforts of this particular company, it’s something that you suddenly can’t stop thinking about. Clearly, they’re doing something right or they wouldn’t be able to achieve the success on the level that they have.
4. They just celebrated 10 years in business
If you think the company is some type of fly-by-night group that’s here today, only to be gone tomorrow, think again. The truth of the matter is that they’ve been in business for a decade now. During that time, they have grown considerably, outgrowing their own offices more than once. In order to remain in business for this long, it’s obvious that they have a clear understanding of the retail industry, such as what works and what doesn’t. That is the same understanding that they can use to help entrepreneurs who have been struggling to get their creations seen so that they can experience a similar level of success.
5. They have 350 people who work behind the scenes to help them succeed
In order to experience this level of success, it takes a lot of people working behind the scenes. In this particular case, there are approximately 350 people who are doing exactly that, all with the purpose of helping not only the company itself, but all of the entrepreneurs who are depending on them for their own success.
6. More than 150,000 people create content on their behalf
Speaking of entrepreneurs, they have loads of people that are creating content on their behalf in order for that content to be made available for sale. As a matter of fact, they have over 150,000 people that routinely create special, original pieces that are available for sale. When you consider the sheer numbers involved here, it shouldn’t really come as much of a surprise that they do such a high level of business. They’re turning out piece after piece by the minute and they know how to market it properly around the world. That virtually guarantees that they will see a high level of sales, especially when you consider the fact that they only deal with creators who are capable of making pieces that are of extremely high quality.
7. They currently do business with more than one million different brands
They also do business with more than one million different brands. Everything that is available on their site isn’t something that is necessarily handmade. It certainly can be, but in many cases, it involves individuals who have partnered with certain brands in order to help promote and sell those brands across various digital platforms.
8. They also have a presence in more than 100 countries around the world
In addition to having a tremendous number of creators that work directly with them and their partnership with more than one million different brands, they also have a presence in over 100 countries around the globe. They genuinely have a worldwide presence, something that even large corporations often struggle with. For them, it’s just another day at the office.
9. They claim to have cornered the market on “creator marketing”
They say but they have cornered the market on something that they have coined “creator marketing.” According to them, it’s been accomplished through a proprietary system that they utilize across digital platforms in order to reach massive numbers of people simultaneously. In short, they say that any entrepreneur who wants to become an influencer or a creator that can reach billions of customers in an instant should partner with them because they know how to do it better than anyone else. That’s a bold claim, to be sure. That said, they have seemingly been more than able to back those claims up over the last decade. As such, a lot of people have decided to partner with them because they feel like it’s their best shot at finding the success that they’ve been searching for themselves.
10. They’re already looking toward the future
If you think for one minute that the company is resting on its laurels, think again. As a matter of fact, they’re already spending a great deal of time looking toward the future in order to ensure that they remain as successful in the next 10 years as they have been for the past decade. In reality, their goal is to become even more successful as time passes. As such, they’re already incorporating new levels of technology along with marketing strategies in order to ensure that they put themselves and every entrepreneur that works with them in the best position to experience a high level of success.
11. They help bring shoppers and brands together for a customized experience
One of the things that makes them so successful is the fact that they are capable of bringing shoppers and brands together. Furthermore, they don’t do it in the same manner that a lot of other companies do. In fact, theirs is a customized experience that tailors the products made available to the shopper, according to their individual interests. It is part of their proprietary, digitized system and it makes a huge difference when it comes to the level of success they experience. People like to feel like they’re being heard. Tailoring products available to individual interests accomplishes that goal quite nicely.
12. They just raised $300 million for future projects
As a matter of fact, they’ve done so well for themselves that major backers have started to take notice. One example is SoftBank. They just raised $300 million from SoftBank to be used for future projects and expansion. That’s definitely saying quite a lot, as financial backers of this type don’t exactly get involved unless they have a fairly airtight case for a particular company’s success.
13. They’re currently valued at approximately $2 billion
Since they just reached $300 million, they are now valued at approximately $2 billion. There are a lot of companies out there that would love to experience this level of success, but few of them ever reach anything that even approaches it. While they’ve definitely worked hard for a number of years in order to achieve this type of success, you could definitely say that they’ve arrived.
14. They place their focus on premium products
One of the reasons that they’ve done so well over the years is because they only deal with premium products. If it’s something that is handcrafted, it has to be done to the highest level. If it’s something associated with a brand, then it’s a premium brand that people are clamoring to get their hands on. The one thing you will never find here is something that is of questionable quality. You also won’t find anything that you would be able to find at a discount store. The products may cost a little more, but they’re also of higher quality. Remember, you get what you pay for.
15. Since they’re digital, they truly have a global presence
Since the company is fully digital, they genuinely have a global presence that allows them to do things that companies operated from a brick-and-mortar location could never do. That gives them a lot of options and also provides them with more than their fair share of leeway when it comes to connecting with major brands and increasing their bottom line.
16. They’ve become one of the biggest retail influencers of their time
As such, they have easily become one of the biggest retail influences over time. As a matter of fact, they’ve become so well respected in the industry that they have a tendency to influence the way that retail sales go according to the products that they are promoting at any one given time.
17. More than eight million people shop through them every month
If you doubt that fact, consider this one. More than eight million people use their platform to do their shopping every single month. That’s an enormous amount of people and it’s precisely why they’re capable of achieving a level of sales that most platforms can only dream of. The difference is that they bring all of the entrepreneurs that are working with them along for the ride.
18. They’ve changed their name as they’ve grown
One of the more interesting things about the company is that they’ve changed their name a number of times as they’ve grown. They started out with the name rewardRETAIL, then changed it to LikeToKnow.it. Today, they have shortened that and are now simply known as LTK.
19. The company started out of a home office
You might also want to know that the company originally started out of a home office. For years, it was something that was little more than a dream. Eventually, that dream progressed until it became a budding reality that was being operated out of a small room from home. Eventually, the business out grew the area it was being run out of. As such, the company’s creators were forced to start operating out of a more traditional office that could offer more space. As previously mentioned, it now takes approximately 350 people to run the company because it has grown to that level over the course of the last 10 years.
20. A book about the company has been published
“Stores from the Creator Next Door” is a book that has hit the New York Times bestseller list. It features more than 100 stories of successful entrepreneurs who have partnered with LTK over the years. It also serves as a testament to the ability of entrepreneurs to succeed with the right amount of passion and guidance. In short, it is a book that serves as a solid dose of inspiration for anyone who has ever dreamed of creating their own business and becoming the person in charge of both their professional and financial life. If that even remotely describes you, it might be time to pick up the book and then decide for yourself what to do afterward.