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What the Month of March Teaches Sales Professionals

In Taunton, Massachusetts where Princess House is headquartered, the month of March begins with roaring winds and the chill of winter and exits to the lovely sounds of birds singing as the temperatures climb to their springtime best.

For those in any field that requires one-to-one sales, the month of March holds lessons in how the sales process unfolds, from the first contact through closing a sale.

Prepare for Any Weather

Every morning in March, we have to look through our arsenal of clothing to decide what to wear for changing weather. In sales, before going out and making the first contact, it’s essential to be prepared as well. Over my career in direct selling, I’ve been dedicated to always understanding the right tools, support, incentives and inspiration women need to succeed in direct selling, which has yielded sales results. Princess House has logged a 36% sales increase since I became president in 2012 and is now ranked #74 in the Direct Selling News Global 100 – the most prestigious ranking of direct selling companies in the world.

High Wind Warnings

Making a good first impression is akin to a gust of wind: come in strong and self-assured, wrapped in your company’s mission. Princess House has been helping women be successful in their own business for over half a century. We make sure that at their core, our consultants embody two essential pillars of our company’s mission statement: “Our power is our people,” and “Our business inspires dreamers, rewards excellence, and transforms lives.”

Marching with Motivation

Similarly, self-discipline should be worn like a scarf, protecting us from the elements with personal flair. Being disciplined is a first step to becoming self-motivated, which is essential for success in any sales role. My personal discipline means getting up at 3 a.m. when I’m home on the west coast to maintain the same work schedule as when I’m at Princess House on the east coast. I hold remote meetings at 5 a.m. pacific time and I’m always dressed and made up, the same as I would be at 8 a.m. eastern time. I believe that my own discipline sets a companywide example that translates to all our employees and consultants.

Sunny Skies Ahead

Being determined at every step of selling a product or service is key to success. We succeed by giving our all, all the time, everytime. Getting a frosty reception at first should not derail a sale. As Thomas Edison said, “The most certain way to succeed is to try just one more time.”

Warming Up

As winter turns a corner towards spring in mid-March, savvy salespeople need to bring warmth to the process, especially when dealing with a member of one’s own community. Start with compassion – there is always time to listen and care. And, always be respectful, treating everyone the way we want to be treated.

Changes Like the Weather

Those who brave northeastern winter know that just when it looks like spring has sprung, winter comes roaring back. These changes provide a metaphor for the power of agility. Seeking new opportunities and challenges despite setbacks is essential. In our direct selling business, every day I see women the world over conquer obstacles, even lacking rights, power and freedom in their countries, to achieve great success as entrepreneurs.

A Season to Believe In

Lessons for sales success are always in season. Even as April showers promise to bring May flowers, every day is a new opportunity to be results-driven in every aspect of selling and achieve what matters. At Princess House, each day we work to support our consultants by continuing to evolve the tools and technologies they need — from product development to training and marketing. At the corporate level we have a vision for success that includes improved distribution and logistics systems and a state-of-the-art technology platform and back-end systems — all to ensure the company is positioned to continue to lead the industry in providing a real, cost-effective and results-oriented business opportunity for everyone.

Connie Tang is President and CEO of Princess House, a Boston-area based premier direct selling and business opportunity company offering exclusive products for cooking, dining and entertaining. Scroll down for a more detailed bio.

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Connie Tang

Written by Connie Tang

As president of Princess House, Connie Tang gives entrepreneurial-minded women what they need to conquer the world of direct selling. Appointed as the company’s first woman President in 2012, as it approached its 50th anniversary, Tang is a proven global business leader. Under her direction, Princess House accomplished a total rebranding initiative that infused the company, its products and its business with the energy that propelled it to record-breaking results with 25,000 consultants across the U.S. and in Puerto Rico. The company also increased its leader base by 20% during her first year at the helm. Appointed as the company’s first woman President in 2012, as it approached its 50th anniversary, Tang is a proven global business leader. Under her direction, Princess House accomplished a total rebranding initiative that infused the company, its products and its business with the energy that propelled it to record-breaking results with 25,000 independent consultants across the U.S. and in Puerto Rico. The company also increased its leader base by 20% during her first year at the helm. Since joining Princess House, Tang has been named one of the 2014 Outstanding Top 50 Asian Americans in Business by the Asian American Business Development Center (AABDC), Inc. Also, under her direction, Princess House was named one of the Top 100 Women-Led Businesses in Massachusetts by The Boston Globe and the Commonwealth Institute in both 2015 and 2016. In addition, she was honored as one of The Most Influential Women in Direct Selling by Direct Selling News for three consecutive years. Tang is currently a member of the Executive Board of Directors for the Direct Selling Association and Direct Selling Education Foundation. Tang applies her in-depth understanding of the evolving, multi-cultural makeup of the U.S. and the power of Princess House to reach an increasingly diverse population. With a consultant and consumer base that is over 80 percent Latino, under Connie’s leadership, Princess House is uniquely positioned to take the lead in offering independent business opportunities to all women.

Read more posts by Connie Tang

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