Marketing continues to evolve due to the popularity of social media, analytics, and other technological advancements. Companies are looking for ways to implement these new technological advancements in order to reach their customers and hopefully attract new ones. With that being said, here are some marketing trends that companies should be aware of moving forward.
Virtual reality is becoming a popular marketing tool for both large and small companies. Companies are using VR to promote different product features and attributes, as well as the company’s overall mission statement. VR can also help customers make better choices so that they will be happy with the products that they are using.
Other companies are using VR to add an entertainment perspective to their marketing strategy. As VR marketing continues to emerge, companies will continue to look for ways to use the technology to their advantage to help stay ahead of their competitors.
Pinterest initially started off as a small social media platform. However, as Pinterest has grown in popularity, companies are starting to view the app as a potentially huge marketing tool. Pinterest Lens has become popular due to its flexibility. Companies can use Pinterest Lens to interact with their customers while also promoting their products and services. As Pinterest continues to grow, more companies will add the app to their marketing plan.
The mobile era has arrived and mobile based marketing will be a major priority for marketers over the next few years. Companies are implementing mobile strategies to help them receive direct contact with their customers and prospects. With the increasing popularity of text messaging, many companies are using text messaging to market their products, as well as different specials. Customers can receive instant updates concerning any company news. More companies are using call to action voice mails to reach out to their customers.
Voice search has become one of the most popular technological advancements in recent history. Voice Search has heavily influenced the way that people interact with those around them. Companies and marketers are aware of the impact that voice search technology has had on society. Companies want to ensure that the top voice providers have the correct information about their companies, so that consumers can find what they are looking for.
Many companies are starting to use blog content to help them generate leads. Companies are looking to give their customers a unique web experience. As content marketing continues to evolve, companies will seek to produce content.
Media Based Content
More companies are starting to view their brand in a media based way. The media is still important, as people rely on the media to inform them about current events. Companies should focus on creating quality content. Recently, a few companies have used media based content to their advantage by creating a podcast or social media live video chat. Companies who create exciting and helpful content have the advantage when they are compared to their competitors.
User Generated Content
Research has shown that consumers support companies that they feel promote authenticity. Companies can reach these types of consumers by creating unique user generated content. Creating more user generated content will help companies improve their marketing campaigns.
Artificial Intelligence can help users become engaged as far as listening to what a company has to offer. Companies are looking for ways to use AI to help fulfill customer needs. In the future, many analysts predict that AI will become an alternative to a human agent.
Chatbots continue to increase in popularity. Chatbots can handle many different issues, including customer service, engagement, and closing business. Companies can use a social media chatbot to help them interact with their customers. In the future, analysts predict that companies will rely on chatbots to handle multiple issues at once.
More companies are directly stating the purpose of their products and services, while also admitting that there are things that they can improve. Company honesty and integrity can help companies boost their customer retention rates.
Increased Emphasis On Reviews
Companies are using SEO traffic to their advantage. Company reviews are becoming important as companies battle to achieve the top listing on search engines such as Google. Research has shown that the average consumer checks online reviews before deciding whether or not to purchase something from a new business. More companies are creating plans to get reviews for their company.
Account Based Marketing
This type of marketing allows companies to customize the user experience. Customers can learn about content through landing pages, images, micro sites, and calls to action.
Event Based Marketing
Event marketing is on the rise, and more companies are starting to take advantage of the trend. Many companies are using music sponsorships to create events at appealing venues. This gives companies the opportunity to interact with a large collection of their customers at once, while also giving them a chance to reach new customers through those people who are watching online.