Music and Business are Won

“If business be the music of creative opportunity then we say together in perfect orchestrated harmony, play on!” – Peter Weedfald

We work out. We eat right. We think about and strive for healthier lifestyles. We drink bottled water and sometimes we even listen to music. Some of us even enjoy composing and playing music on our favorite instruments not realizing just how healthy the act is, at least as articulated by a multitude of research studies in the language of benefiting both our physical and mental health in numerous and important ways.

Music and or any creative art form is a righteous, highly relevant foundation for all business leaders. Urbane business leaders always thrive to inspire their team, their audience, their customers thru a conductor – orchestra creative relationship, an analogy taught in advanced MBA programs for decades. Creativity in any artistic form weaves and matures opportunity across every department, work group: indeed across an entire enterprise. When products, brands, services, advertising, marketing, selling and even packaging creatively inspire and move a targeted audience to lean in, then, music and business, creative artistry are “won”.

For me personally, music is much more than just an art form, more than just stimulating entertainment or mind relaxing, de-tuning exercises. Composing, performing and or even listening to music is a modicum of body activities that actually calls into play the entire brain ecosystem. I suggest and warrant for myself that the act of music, in performing or listening congeners creativity, learning, focus, memory intensity, emotions and most importantly mental and physical coordination. I believe through my own research that music activates, strengthens certain emotive regions in my brain by auto-releasing dopamine (doh-puh-meen: “a catecholamine neurotransmitter in the central nervous system, retina, and sympathetic ganglia, acting within the brain to help regulate movements and emotions”). Music as we know is at the heart of body movement, creativity, relevancy and ensuing emotions. Feels like to me… sales and marketing, all facets and touch points of our business lives mirror, or should mirror the emotional capital and magical artistry of music. Even when we answer the phone, when we meet a stranger, and especially when we attempt to make or take a market in our business lives.

I share below two music video examples designed to fuel, exercise, orchestrate and unite a multitude of piano keys with heart, body, mind and opportunity to become won…

BLUES GENRE: MAKE NO MISTAKE PROGRESSIVE ROCK GENRE: RED

Think of athletes who exercise, run and play in the moment of the game while listening to their favorite tunes. Or surgeons who tune up their favorite music during daily operations. Musicians themselves are enveloped with sound, inducing the brain to fire symmetrically across multiple triggers for well-proportioned timing across fingers, body, mind, relevancy, emotions and even in congress with other band members hearts and minds. Feels like the same leadership dream we have for our business lives: one team in perfect harmonious orchestration. For musicians, especially intense, composing and performing musicians the corpus callosum area of the brain (kawr-puh s kuh-loh-suh m: “deeply situated transverse white fibers uniting the left and right hemisphere of the brain in humans and mammals) unites creativity and relevancy as one assiduous force. As example, imagine the hyper-multitude of permutations at hand, at fingers across 88 keys of a piano. Creativity, relevancy and emotional capital are all best tested, exercised and matured through the language of active musical engagements. As music is a multi-modal arrangement of sound, tempo, staccato and like in a business presentation, offers an opening, a story, a proposition to engage and a closing all orchestrated to win your attention, interest, conviction, desire and close you to take action… to purchase this creativity to keep as your own. Business is the same I decree, music and business are won.

For me personally, music increases my memory, creativity and relevancy at work as well as at home. It stimulates and fuels an unyielding and endless creative accord uniting axiomatic emotions with relevant intelligence when I need it most, in the moment. Music docents orchestrated coordination in purpose as well as instantly and emphatically prompts creative leadership to best afford and attribute relevant opportunity. Music is not a solitary art form rather it is an intellectual chess board of copious creative and relevant permutations and maturations designed to release, stimulate and emote relevant purpose, smarter results. Feels to me like sales and marketing, indeed business itself has exactly the same foundation and purpose as music when performed and promulgated in smart caring and sharing orchestration.

If business be the music of creative opportunity then we say together in perfect orchestrated harmony, play on! Business and music can be, should be and will be won… when orchestrated and lead by an inspiring caring and sharing creative conductor.

Peter Weedfald is the author of Green Reign Leadership, a book enriching leadership lessons to ensure sales and marketing dominance.


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