For many, “success” is the end goal, whether personal, interpersonal, financial, or other. Sometimes, success in one realm parallels simultaneous success in another realm, and we end up at a multi-successful goal that’s beyond what we’ve ever imagined. This was certainly the case for National Retail Solutions (NRS.) For us, what started as a project to help protect a community’s heritage, evolved into the top POS (Point of Sale) system it is today.
A few years ago, our team at NRS detected a huge problem: There seemed to be a cultural shift in Hispanic communities, where an increasing number of national chain stores were coming in. This was hurting Bodegas and smaller convenience stores, and subsequently threatening to cause the cultural feel of these areas to erode. Bodegas or convenience stores are a vital part of the communities that they serve. In Manhattan, for example, a city of over eight million people, these little shops can help make New York City feel like a small town – like home. As bodegas have been under attack, so has New York City’s cultural heritage and uniqueness.
We couldn’t just sit back and watch the suffering of bodegas, a Manhattan icon. Manhattan, plus other multicultural hubs nationwide, has always been a cultural melting pot, with bodegas playing a major part in keeping culture and traditions alive.
NRS offers a point of sale system that helps bodegas compete, fight back, and stay in business despite big chain stores threatening to lure away their customers. Our systems provide a robust multi-faceted solution to help multicultural markets attract and retain customers. The NRS POS helps merchants track what customers want and don’t want, and stock the store appropriately so there is less waste and unused inventory. It also offers retailers valuable insights into their store’s stats. The POS integrates with a revolutionary merchant rewards points system that was once a feature only available for bigger chain stores such as Walgreens and CVS. The POS system also has a user-friendly app portal that allows owners and managers to log in remotely to manage sales and inventory, and track which items they need to replenish.
What started as a POS system created to help independent convenience stores compete, has ended up also emerging as one of the largest digital out-of-home ad networks in grocery stores across the country. Our sleek, dual merchant and customer facing screens feature in and out of transaction rotating ads and videos, providing engaging advertising reach. Established just a few years ago, the NRS point of sale system is currently deployed in over 5,000 stores across 38 states, with hundreds of millions ad impressions each month.
Each POS comes fully equipped with a receipt printer, barcode scanner, cash drawer, dual merchant and customer facing screens, and now, optional fully integrated credit card processing services. The POS’ technology significantly contributes to increased customer loyalty through its linked BR Club loyalty program that offers personalized, digital, instant coupons to customers at checkout. Statistically, high percentages of sales at bodegas are impulse buys at the register. The eye-level screens engage customers at the point of purchase, during their most critical decision-making moments. It’s at this exact time that the on-screen ads catch customers’ attention, increasing branding awareness and motivating purchases.
In a fast-moving retail landscape, small and medium sized local grocery stores are using NRS to remain competitive and thrive. At National Retail Solutions, we’re proud of our mission to help the little guys beat the giants and preserve the multicultural heritage of our country. It’s amazing how much our point of sale business has grown while we’ve worked hard to support and preserve the multicultural marketplace. We pride the success of our company to our passion for this important cause.