Overfinch Turns Range Rovers into $255,000 Cars

There was a time, before factory assembly lines when everything was ‘custom,’ because it had to be. If you long for that level of personalization you are not alone. Overfinch understands this desire, and they will take your fresh-off-the-line factory specs Range Rover and give it an upgrade that would make the guys at “Pimp My Ride,” green with envy. Unlike the TV sensation, Overfinch tends to be a bit more understated, and they charge a whole lot more for their custom work.

Overfinch Over the Years

In 1975, a British company from Leeds, then called Schuler, began offering aftermarket assistance to beleaguered owners of Land and Range Rovers. Sadly these sleek-on-the-outside models were riddled with enough problems for a second business to crop up just to handle fixing them. The Rovers have come a long way since those days, but so has Schuler. In addition to their excellent offerings in the early years, they gained fame with their 1981 win at the Paris Dakar Rally. This proved beyond any doubt that the company now known as Overfinch was in the right business, improving factory stock components until they performed like the high-end machines they looked like they belonged to.

As the Rovers improved, Overfinch followed and their offerings changed to keep up with the times. Nowadays, instead of improving chronic problem-children of the automotive industry they take a decent and reliable product and give it a makeover that would turn Cinderella green with envy. They’ve gotten so good at what they do that in 2005 the won a Special Recognition for Outstanding Achievement in Design award from Ford because of the SuperSport styling package.

Basic Range Rovers

A basic Range Rover was never really all that basic. Any vehicle so pretty they put one in the Louvre was meant for greater things. With base models starting out at just a hair under $100,000 they aren’t exactly anything to turn your nose up at on the street. Naturally, when you start out with a vehicle as nice as a modern Rover, it becomes a lot easier than 40+ years ago when Overfinch began their love affair with making these sleek machines live up to their potential.

What Can Overfinch Do For Me

Sure, you can settle for stock upholstery. You can even have some other company give your seats a going over, but Overfinch is the king of the high-class aftermarket. Only here can you get Lumiere seats that have been remade with the finest leather from the Scottish Bridge of Weir Tannery. If you feel a bit more eco-friendly then they also offer an ostrich leather option that is responsibly sourced.

When you need bodywork, you go to a body shop. When you want carbon fiber replacements to turn your Rover into a truly upscale thing of beauty, you go to an Overfinch body shop.

Perhaps one of the most intriguing and unusual, tweaks that are popular from Overfinch is the Bluetooth activated exhaust flaps. This upgrade allows drivers to manually control the tone and volume of their exhaust as they drive a newly customized beauty down the road.

If you can dream it up, it is likely that this ingenious aftermarket company can make it a reality. If you want your car to be the exact color of your wifes’ eyes or match your favorite necktie right down to the exact shade of gold on the lapel pin, then you’re probably going to need to talk to Overfinch. Their ability to create unique and beautiful, yet highly personal, upgrades of outstanding quality is what has kept them in business for decades.

Final Thoughts

Absolutely anything can be personalized, but when it comes to doing the job right you need a consummate professional. Companies that service any model of car might be able to improve your Range Rover, but it’s not the thing that defines them. Overfinch does one thing, and they do it so well that for four decades they have been quietly turning good vehicles into masterpieces worthy of their spot in the world’s best known museum.

Overfinch will take a typical Rover and turn it into a work of art that you can truly take pleasure in owning and driving. If only it was as easy to make everything in life so personal. There’s no good reason your vehicle shouldn’t fit you as well as a finely tailored suit. If you like your Rover, but you want it to fit your personality exactly, and you have the cash to burn, there’s no reason you shouldn’t talk to Overfinch. They certainly won’t leave you wanting, and your Rover will never feel the same.


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