Private Aviation as an Incentive in the NYC Real Estate Market

In the ultra-competitive world of New York City real estate, long gone are the days of small concessions. Developers, owners and agents are thinking big. For example, one of New York’s most expensive apartment listings recently offered three luxury cars, a $1 million yacht (plus five years of docking fees) and a Virgin Galactic space flight. In TriBeCa, one of the most in-demand neighborhoods in Manhattan, the developers of 111 Murray Street offered residents access to a personal flight director and a sky card for last-minute travel needs.

With everything from high-priced cars to yachts being offered to buyers, private aviation services are emerging as a great addition and valuable bargaining chip in today’s luxury real estate market. But what are some of the forces behind this growing trend? There are several similarities between private jet ownership and luxury real estate that make this particularly well-suited as an ideal real estate perk.

Shared Values, Shared Goals

For us, we easily found common ground with NetJets, the leading private aviation provider in the world. This alliance was created with the goal of providing the ultimate client service experience across the real estate and aviation industries, which has great deal of overlap. NetJets prides itself on its service-oriented approach and shares many of the same core values that we hold near and dear – accountability (a commitment to excellence) and vision (if you can imagine it, you can make it happen).

Knowing Your Audience

Both industries tend to cater to the same affluent clientele and are laser focused on providing exceptional experiences. Part of what contributes to the success of real estate professionals, and this also holds true in the private aviation space, is being able to focus on attention to detail – anticipating your client’s needs and determining how you can best exceed their expectations.

Location, Location, Location

Both private aviation and luxury real estate are centered on “location.” Private aviation from its very origins is tightly tied to offering clients the ability to visit the very best locations and destinations around the world; similarly, New York City real estate has been and will always be driven by its reputation of being one of the best locations in the world. The savviest agents regularly track new neighborhoods on the rise and buyers recognize that location is one of the most important, deciding, factors in finding the perfect home.

One thing is for sure – it’s certainly an exciting time for both industries and our partnership with NetJets will continue to play a critical role for clients and agents alike.


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