“You receive not because you ask not, you receive not, because you ask amiss.” James 4:2-3
Clarity is sometimes a casualty. So are assumptions. In our hyper-fast, hyper-changing business worlds speed is both a company’s best offense and defense towards achieving and exceeding market growth, viable profitability. Speed however can also cause disruption, cause opaque misinformation to creep and drip out of clarity as commands and knowledge are exchanged, scattered and matured thru the enterprise eco-system of varying touch points. Further, stale, tautological actions can potentially unite clarity and speed into an “off-the-mark” unexpected consistency which fuels uncertainty, stagnating progress in contrast to intended forecast expectations. Said another way: consistency in clarity, celerity and or repetition is the refuge of the unsure. Multi-modal, ambient clarity across all work groups, departments and throughout the enterprise protracts and burnishes brands, products and market share on the offense: ensures success. Takes advantage of clarity, speed and repetition as smart and effective competitive advantage. Takes advantage through company clear-union to make and take any market successfully.
Clarity does not necessarily live in decrees, benedictions, mission statements, information reveals or oracle knowledge dumps. Clarity lives, breathes, exercises and excels in questions. Leadership must surround its market intentions with team (employee) heroes who naturally and excessively ask smart, relevant questions. Not questions to disrupt, oafishly distract or mislead the mission. Rather questions to ensure clarity, relevancy and to help build a smarter, faster and more receptive creative platform to gain market advantage. Questions are the answers to market entrance, market growth, market dominance. Questions are the answers to strengthen team members as a united, one-voice army to march your growth intentions to success. Everything should be questioned thru any mission to ensure superlative short and long-term results.
Of course if the mission strategy reveals tactical sophistry, misinformation discovered or revealed through smart questions then the course of actions, the leadership plan itself must be altered, re-exercised and potentially re-tooled to regain company and market intended clarity. In addition, a smart steadfast mission balance between complexity and consistency for intentions and actions must be constantly metered. Complexity is the refuge of the unsure. Consistency can also the refuge of the unsure. When a leader decrees a strategy that is so complex that clarity is hurtfully disabled, the mission is doomed. When a leader decrees to stay the course in a hyper-changing business climate again, clarity can be hurtfully scotched and the mission is doomed. The only savior to supplant complexity, consistency and potentially failed intentions is courageous questions. To question complexity, consistency, knowledge or the norm is to answer a hard-knocking profit door called market opportunity. The sagacity of asking questions is revealed through relevant and effective answers which mature and fuel the original mission to make or take a market.
Clarity, relevancy and creativity enjoy opportunity in business as well as at home… even in progressive music or the arts.
I often say “objections are a request for more information.” Objections can be answered immediately, pushed aside for a delayed response or even graciously, purposefully ignored. Objections are best answered, best respected, best received and returned through smart, mission relevant questions. Clarity, relevancy and speed in congress with kinetic questioning ensures the mission. Matures and fuels united team knowledge skills, determination, market articulation. As questions are the answers, questions are also the best friend of clarity, relevancy and speed. Don’t simply, through rose-colored glasses assume you’ve shared clarity… question clarity frequently to ensure clarity does not ever become a casualty.
Live long and prosper, always thru clarity… always in congress with warp-speed celerity.
Peter Weedfald is the author of Green Reign Leadership, a book enriching leadership lessons to ensure sales and marketing dominance.