In today’s hyper-digital ecosystem it requires all of us to have a digital presence, whether you’re a CEO, celebrity or even working a corporate 9 to 5. Your personal brand is your business, it’s your outward facing image that allows people to get to know you, want to buy from you, connect, and relate to you. The power we each hold in putting out content that inspires and changes lives is a lofty responsibility that reflects our brand.
It’s also one that celebrity actor and international model Sergio Delavicci has mastered which awarded him the label of being an unstoppable brand. These days from the movie screens to runways, TV shows, and magazines Sergio is present and harnessing his everlasting power as a celebrity to bring positive messages to every community he touches upon. He’s striving to make an impactful change in the world that so desperately needs it. It’s also the same powerful force that drives him to keep propelling to greatness in his personal life and also with his brand.
Even with his notoriety, his roots are still very humble. As a celebrity and humanitarian, he still volunteers his time to those who are in need, spending time in soup kitchens, mentoring at-risk youths in prisons, and channeling his energy towards advocating for women empowerment. Recently Delavicci has also joined the ranks of other men in the “Real Men Read Initiative,” where he visited Hale A. Woodruff, P.S. 224 in East New York to read to the children. He encourages kids to seek out positive role models in their lives to help them reach their potential.
Delavicci’s active contribution to the community awarded him a proclamation for his achievements in acting, modeling and community service by the Senator of New York, Kevin S. Parker, and Certificate of Merit awarded by the New York Assembly for his continued accomplishments, dedication, and leadership. In 2018 Sergio was also awarded Ambassador of Goodwill by the International Film Festival of Manhattan.
His acting debut launched him with a role on the Sopranos and later landed significant roles in Law & Order SVU, Blue Bloods, Shades Of Blue, Elementary, The Sinner, Luke Cage, Tick, Limitless, The Blacklist, Blindspot, Gotham, Power, Defenders, Madam Secretary, Quantico, and many more.
As a seasoned actor of 12 years, Delavicci has worked with countless well-known celebrities such as George Clooney, Jennifer Lopez, Jessica Biel, Donnie Wahlberg, James Spader, Joaquin Phoenix, 50 Cent, Joseph Sikora, Omari Hardwick, Priyanka Chopra, Sylvester Stallone, Dolph Lundgren, Michael B. Jordan, and Batista (from WWE). Delavicci has also been in movies such as You Were Never Really Here, starring Joaquin Phoenix, and The Post, directed by Steven Spielberg. He also happens to be the stunt body double for Channing Tatum in the movie Fighting.
Delavicci’s zest for life has also crossed over onto the runways. He’s walked in over 500+ shows gracing the runways for known designers such as Carlos Benguigui, Andres Aquino, Stevie Boi, Yeroc by Corey Woods, to name a few. He’s also been featured in GQ, NY Post, Readers Digest, Billie Blunt, Vain Culture, and other media outlets.
When it comes to crafting a brand it takes grit not just on the backend but also having the courage to put yourself out there into the world while facing a whole lot of no’s. Delavicci says, “When I feel defeated, I take a moment and pick right back up because if someone else has done it before so can I.”
Building a personal brand is a step by step process where you need to align yourself not just with the right partnerships but also be selective as to who you partner with. Our public brand image is easily researched these days across social media and Google, so it takes careful curating.
Here’s what you need to know when you’re creating a personal brand
- Know Your Value – It’s important that you stand for something because this lays the foundation for all things to follow. Such as the types of publications you’re willing to work with, projects that you choose to get involved in, and the story that you tell.
- Find Your Passion – The intersection of your passion, your value and what the world is missing is where your personal brand will be developed. So spend some time figuring it out.
- Who’s Your Tribe – Your audience is also very important, so know who you’re trying to reach or the types of people who will consume your content. Remember not everyone will resonate with you or your brand and that’s totally OK
- Have A Story – We all have a story, so make sure that you are conveying your story to your audience. It’s not enough to have pretty pictures. By having a story allows people to get to know you on a personal level.
In the end to become an unstoppable force and brand like Sergio Delavicci you need to have massive grit. The ability to take the no’s and spin them upside down, using it to drive you to move forward. Personal branding isn’t as easy as it looks because it takes the front end savviness to know where to place your brand and the back end grittiness and courage to continuously put yourself out there into the world.