Should CEOs Write a Book? For Notoriety, Reputation and Clarity, Absolutely

Books

Most days we CEOs are caught up fighting fires, initializing paperwork, running to and from meetings and, well, running, running, running. At the end of each day, we are often spent, exhausted, and, frankly, glad to be out of the building! So why would any self-respecting chief executive choose to jump into an even deeper time and energy suck like the prospect of writing a book? What good would it do you? Why should your company care?

The truth is there are many good reasons to write and publish books (yes, plural … more than one!). Benefits will accrue not only to you the book’s author but also to the firm and everyone employed by it. Customers and clients too can be swept up into the positive fray. Consider these probable outcomes:

1. Writing a book will raise your company’s visibility among its target markets including its already established customer base.

Publicity from a book a buzz generates about the book’s topic, the book’s author and the book author’s firm. There is little in business comparable to the excitement that develops when someone has published a book. Your company will thus benefit as your new book expands its notoriety.

2. Writing a book will elevate your company’s reputation among its target markets.

Visibility and buzz are one thing but how customers and prospects actually feel about a company is quite another, and frequently a far more significant connection. Reputation, the essence of brand, holds the capacity to draw buyers your way vs. instill them with satisfying vibes that will keep them coming back again and again as well as sending their friends, families, colleagues etc., to your door. By manifesting the good works described or implied in your book, buyers of your product or service testify proudly that their commercial association with you is a worthwhile one.

3. Writing a book will deepen your understanding of your company’s value proposition.

There’s nothing like the process of writing to bring forth more clarity with regard to your own understanding of your writing’s subject matter, which in this case will always be, one way or another, what your company does and how it does it. Just as public speaking forces us all to think quickly on our feet, so too does writing demand a deeper level of knowledge and insight in order to refine our intended messages. Thus both CEO and company discover newer and better ways to communicating company value.

4. Writing a book will empower you to more confidently fulfill your role as your company’s leading thinker and communicator.

Everyone looks to the decision-maker at the top as the “thought leader” in all company matters, for good or for ill. Though this perception is an impossible one for any one human being to fulfill, writing and publishing a book tends to upgrade the writer’s “confidence quotient” while de-stressing daily large or small interactions. Because you, their CEO, has invested the time to think through, analyze, and articulate big-picture problems that your company aims to solve, you become equipped on a higher level perspective-wise to deal with what are often confusing sometimes hourly challenges.

Of course, despite all the above advantages, writing and publishing a book is nonetheless a daunting and time-consuming endeavor indeed. But as with most things in life, happy endings as a result of book authorship will frequently result only after a hard literary struggle and climb. But if the commitment is fully and truly made, then you the new author will soon be enjoying a new lease on your professional life, as well as sitting on a higher rung on the competitive ladder of your company’s industry.

PS: Meeting such a challenge may even inspire you to consider and eventually embark upon a seemingly even crazier challenge: the writing and publishing of book #2!



Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Spotify
The History of and Story Behind the Spotify Logo
Eric Min Zwift CEO
10 Things You Didn’t Know About Zwift CEO Eric Min
Dove
The History of and Story Behind the Dove Logo
John Pettigrew
10 Things You Didn’t Know About John Pettigrew
REIT
What is a Distressed REIT and Can You Invest in One?
REIT
How is the S&P 500 REIT Index Determined
LIquidating Distribution
What is a Liquidating Dividend?
Five Healthcare REITs You Might Consider Adding to Your Portfolio
Princeton NJ
A Traveler’s Guide to Hiking in Princeton, NJ
Agricola Eater
The 10 Best Places to Eat in Princeton, NJ
Holiday Inn Princeton
The 10 Best Places to Stay in Princeton, NJ
Princeton’s Farmers Market
The 20 Best Things to Do in Princeton, NJ for the First Timers
Ferrari Models
The Five Cheapest Ferrari Models Money Can Buy
Harley Davidson Sidecar
Does Harley Davidson Still Make a Sidecar?
Ferrari 360 Challenge Stradale

How to Get Your Hands on a Ferrari 360 Challenge Stradale

Ferrari Steering Wheel
What Makes a Ferrari Steering Wheel So Different?
Breitling
A Buyer’s Guide to a Pre-Owned Breitling Watch
iced-out Breitling
What is an Iced Out Breitling?
Breitling
A Buyer’s Guide For Getting the Breitling Colt Skyracer
Breitling
Does Breitling Make a Smartwatch?
How David Chang Achieved a Net Worth of $60 Million
Jadakiss
How Jadakiss Achieved a Net Worth of $6 Million
Vince Neil
How Vince Neil Achieved a Net Worth of $50 Million
Seth Meyers
How Seth Meyers Achieved a Net Worth of $12 Million