There can be no doubt about the fact that gaming is big business in the present time. For proof, consider Newzoo’s estimate that the video game industry will grow from $137.9 billion in 2018 to $180.1 billion in 2021, which is a huge number that could provide incredible profits for the companies that can tap into it. As such, it is perhaps unsurprising to learn that there are clear indications that Google is planning to enter the video game industry.
Currently, it remains unclear how Google plans to enter the video game industry. However, there are a lot of rumors that Google is interested in launching a video game console of its own, which will possess the ability to stream video games through its servers as well as other innovative features. Whether these rumors are true or not, they are very believable, not least because of Google’s intended announcement at GDC 2019.
What Are the Signs that Google Is Being Serious About This?
First, there is the emphasis that Google put on its imminent announcement. Generally speaking, one would expect Google to be competent because it couldn’t have become one of the most powerful companies on the planet without that measure of competence. As such, it seems reasonable to conclude that when Google isn’t exaggerating when it says that its reveal will “change the future of gaming.” It is possible that Google’s reveal won’t be a new video game console but rather something else that is related to gaming, but even if that isn’t the case, chances are very good that Google has something very impressive to show because it shouldn’t be foolish enough to make such extravagant promises without being able to live up to them.
Second, we know that Google won’t be the sole participant for the reveal. Instead, there will be not one but two video game companies that will be participating as well, with one being Ubisoft and the other being id Software. Suffice to say that both video game companies are well-respected video game developers with a number of beloved franchises in their respective portfolios, meaning that what they say carries weight with the consumers as well as a wide range of other stakeholders in the video game industry. Due to this, if these video game companies are willing to participate in the reveal in cooperation with Google, that suggests that they have faith in whatever it is that Google is doing. Something that should instill further confidence in the seriousness with which Google is treating the whole matter.
Third, we know that Google has been speaking with other video game companies as well. In particular, there have been reports that it has been in contact with Sega, which is another name of note when it comes to the video game industry. If Google is planning to launch its own video game console, these talks would make perfect sense in laying the foundations for what is to come. After all, Google needs video games if it wants to make a video game console into a true success, which in turn, means that it needs the cooperation of video game companies because it doesn’t have its own franchises to fall back on.
Fourth, Google has named Jade Raymond to the position of vice president, which is notable because she was once a producer with Ubisoft as well as Electronic Arts. Certainly, it is possible for someone at that level of management to make a jump from one sector to another related sector. However, it is likelier for said individuals to have been chosen for relevant expertise and experience, which in Raymond’s case, would be video games. Combined with the fact that Raymond and the rest of Google has been quiet about the nature of her new duties and responsibilities, it certainly seems as though she will be taking on an important role in running the part of Google that has to do with video games.
For the time being, what Google has in mind remains unknown. However, it seems safe to say that will be coming to an end very soon. Fortunately, once more information comes out, more speculation is bound to start up, which should make for very entertaining reading.