How Steve Nash Excels in Business after Basketball

Steve Nash

Basketball fans might remember Steve Nash because he was one of the most celebrated NBA players in his time. In short, Nash was born to an English father and a Welsh mother in South Africa. However, when he was still 18 months old, his family moved to the city of Regina in the Canadian province of Saskatchewan and then to the city of Victoria in the Canadian province of British Columbia. There, Nash would grow up playing both soccer and ice hockey, which was followed up by him taking an interest in basketball when he was around 12 and 13 years old.

Perhaps unsurprisingly, Nash did very well as a basketball player when he was still in high school. For proof, look no further than the fact that he led his high school basketball team to the provincial championship in the 1991 to 1992 season with the result that he was named the Player of the Year for the entire province in said season. Following the 1991 to 1992 season, Nash was recruited by Santa Clara University, which resulted in more excellent performances. Due to this, he was selected 15th overall by the Phoenix Suns in the first round of the 1996 NBA Draft, though it is interesting to note that he was booed because he was a relative unknown who hadn’t played in one of the major college conferences.

On the whole, Nash had a very successful career as an NBA player. He has never won an NBA championship save as a player development consultant for the Golden State Warriors in 2017 and 2018. However, Nash has claimed a whole host of other awards and accomplishments, with examples ranging from being the MVP not once but twice to be an NBA All-Star on no fewer than eight occasions. It has been a long time since Nash was in the NBA, but it is important to note that he has remained very much involved in other fields.

How Has Steve Nash Fared in the World of Business?

For instance, Nash has become involved with the business. Generally speaking, professional athletes aren’t famous for their financial skills following their retirement. If anything, they are infamous for their lack of such skills, which can be blamed to a considerable extent on their lack of preparedness for their eventual transition into their post-retirement life. With that said, it should be mentioned that there are also plenty of retired athletes who show a fair amount of financial skills, with Nash being one seeming example.

In short, Nash’s career made him into something of an icon, particularly in Canada because of his status as a Canadian. As a result, it should come as no surprise to learn that he has used his earnings as well as what one might call his personal brand to create a portfolio of interest in various businesses. For example, he has an ownership stake in a film production company called Meathawk Productions. Likewise, he has an ownership stake in a soccer franchise called the Vancouver Whitecaps. Besides these examples, Nash is still putting her personal brand to excellent use by helping his partners promote their products and services, which is on top of the fact that he has co-founded a venture capital company called Consigliere Brand Capital LLC that specializes in investing in sports as well as tech startups.

With that said, it seems safe to say that Nash has run into various issues as well over the course of his business career. In particular, it is worth mentioning that Nash used to lend his brand for the use of a number of fitness clubs. However, changes in the relevant corporation resulted in Nash no longer being involved with the business, which in turn, resulted in his position that the fitness clubs should no longer be permitted to use his brand for promotional purposes. Initially, Nash’s lawsuit went nowhere because the presiding judge ruled that it had no basis. However, he has had much more success with his appeal, meaning that he had to go through a fair amount of effort for his successful outcome.

Regardless, it is interesting to mention something about how Nash approaches the businesses that he looks into. For instance, he isn’t the kind of person who jumps into the deep end of the pool with minimal preparation. Instead, he seems much more like the kind of person who dips their toe in the water to taste it before venturing further in, which might seem a bit over-cautious but can nonetheless provide interested individuals with much reduced risk when it comes to their investments. Nash’s attitude on such matters can be seen in how he chooses to make an initial investment, gauges the performance of his investment, and then make a bigger commitment when he believes that the results have been satisfactory.

On a related note, Nash is also interesting in that he seems to have a fair amount of focus when it comes to his business interests. Generally speaking, they are situated in a small number of sectors rather than spread out over a much bigger number of them. This can be beneficial for investors because it enables them to spend more time and effort on understanding each sector, thus increasing their chances of successfully identifying relevant opportunities and risks. In contrast, there are certain investors who can succeed even when they are involved with a wide range of sectors, but a wider net makes it that much easier for them to miss out on important facts that could have a decisive effect on their investments. Regardless, Nash doesn’t just focus on a small number of sectors, he is also known for using his influence to tie his businesses with one another. Something that serves to further tighten his investment portfolio.

Further Considerations

Summed up, Nash is an interesting example of a professional athlete who has managed to make a smooth transition to post-retirement life when it comes to his finances. Moreover, he isn’t just someone who is doing fine but rather someone who is doing well, as shown by his wide-ranging business interests. Due to this, it will be interesting to see how Nash’s business involvement continues to change in the times to come.


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