Sweet Protection Q&A

Based out of the tiny mountain village of Trysil in Østerdalen, Norway, Sweet Protection has been keeping outdoor adventurers’ heads safe for decades now. The company began as an idea in the late 80s with a desire to provide helmets for river kayakers who were previously missing the proper protection for staying safe in their sport. Over the next 30 plus years the company has expanded into providing protective head and body gear as well as performance clothing for sports from skiing to biking. They even make gear and clothes for kids. Here we sat down with Sweet Protection’s Managing Director Bjørn Fjellstad to learn all we could about this company that also prides itself on being eco-friendly.

Q: How did Sweet Protection come to be? 

A: Sweet Protection started based on dissatisfaction with the existing kayak and ski gear not holding up standards expected. It started in a garage in the small mountain village of Trysil, where we still have an office. It was founded by a tight-knit group of skiers, riders, cyclists and paddlers back. Since that day we have continued to push innovation and safety standards on our helmets to a new standard.

Q: What sustainability practices does Sweet Protection follow?

A: Our main sustainability practice is to make products that last as long as possible. A product that is well design and built doesn’t need to be replaced every season. Besides that we follow a strict regime within our mother group, Active Brands, in terms of a secure and just work environment for our co-workers at the factories.  Animal welfare is important: We only use non-mulesing wool, we have a certificate of origin on all wool and a wool spinning certificate. We also have phased out Antifungal and antibacterial treatment of our gearWhy? Because the chemicals used to do so never decompose when they end up in sea, causing mass deaths of micro-organisms. Instead, we focus on new technology and design that makes the garments more breathable and dry.

Q: What sets Sweet protection apart from competitors? 

A: We have a complex method of constructing our products and for us the ultimate helmet exists in the combination of world-class impact protection, low volume and low weight. That being said we never shave off weight that will compromise safety or performance. Our unique method of creating the best and safest products as fast as would only be possible with a streamlined process and the best people. All members in our team are dedicated users of our products.

Q: Where do you see the company in the next 10 years? 

A: Our goal is to be the number one brand within ski and snowboard, bike and paddle sport on protection gear in North America, Scandinavia and the Alp region in Europe.

Q: What challenges are ahead?

A: We are launching a new category this coming autumn – eyewear. And we still need to tell the world that we have a great bike collection for mountain, gravel and road biking.

Q: What the growth been like in the US market Year over Year?

A: We are doubling the business.

Q: Where do you see the most global potential?

A: Beyond doubt, the U.S. market has the most potential.

Red


Add Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Jane Fonda
How Jane Fonda Achieved a Net Worth of $200 Million
William Burr
How Bill Burr Achieved a Net Worth of $8 Million
Why is Health Insurance So Expensive?
James Lico
10 Things You Didn’t Know about Fortive CEO James Lico
The 20 Most Expensive Stocks in 2019 By Share Price
Advice on Obtaining a Credit Card as a College Student
Takeaways from The 2019 Student Card Survey from Creditcard.com
American Tower
Why American Tower is a Solid Long-Term Dividend Stock
20 ‘Smart’ Technologies That Will Be Available Before We Know It
embedded personal devices
Where are We With Embedded Personal Devices?
20 Smartphone Technologies That Will Blow You Away
bullets that change direction
Where are We With Bullets that Change Direction?
WOW Air
The 20 Worst Airlines in the World in 2019
Swift and Sons
The 20 Best Steakhouses in Chicago
Caladesi Island
The 20 Best Beaches in Florida in 2019
Why La Cosecha Argentinian Steakhouse is One of Miami’s Finest Steakhouses
Hybrid Cars
The 20 Best Hybrid Cars of All-Time
Rolls Royce Silver Seraph
The Rolls Royce Silver Seraph: A Closer Look
The Rolls-Royce Silver Spirit
The Rolls-Royce Silver Spirit: Its History and Its Evolution
Rolls Royce Twenty
A Closer Look at the Rolls Royce Twenty
A Closer Look at the Hublot Bigger Bang
IWC Big Pilot's Watch Constant-Force Tourbillon Edition Le Petit Prince
A Closer Look at the IWC Big Pilot’s Watch Constant-Force Tourbillon Edition Le Petit Prince
A Closer Look at the Jaeger-LeCoultre Master Ultra Thin Tourbillon
Time Traveling: The Hublot Classic Fusion Zirconium